Monday, 6 July 2015

Amazon Prime Day, infographic, Ben & Jerry's on social media, 'Buy now' buttons, Marketing New Thinking Awards, email marketing campaigns

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Brand Republlic
Digital PM brought to you by The Wall 6th July
 
Amazon pushes Prime membership with one-day event to rival Black Friday Amazon pushes Prime membership with one-day event to rival Black Friday
06 July 15, Ben Bold
Amazon is hoping to replicate Black Friday's levels of hype and sales with the introduction of Prime Day in mid-July, a one-day global shopping event that will offer more deals than its ominously-named... read more
 
 
06 July 15
The Daily Poke: Can I kick it? Yes, you can

With the launch of its new summer campaign, Sprite is literally spreading the word. As a tribute to hip-hop's greatest artists, the brand is releasing a series of limited edition cans featuring lyrics...

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06 July 15
Infographic: Why small companies are turning to marketing automation

This infographic from Software Advice coincides with the company's latest edition of its annual Marketing Automation Trend Report. The 2015 figures revealed that that 98% of prospective small business...

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06 July 15
Buy now buttons: What they mean for brands

Twitter and Facebook have been testing buy buttons for over a year now and both Pinterest and Instagram announced that they would be launching buy buttons soon. However, the most significant news in this...

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06 July 15
Interacting isn't engaging: Why we need to start applying dating theory to social media

It may be 2015, but – as with so many elements of marketing – there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most...

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06 July 15
Embracing new tools: how to increase the effectiveness of email marketing campaigns

Integrating new tools and technologies into a business' digital marketing strategy is not only crucial to staying ahead of competitors, but is also key for keeping customers consistently engaged. And there's...

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We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media
06 July 15, Staff
Ben & Jerry's, the Unilever-owned ice-cream brand known for its social conscience and mission to effect positive change, tends to adopt a US-centric approach to managing its social media presence.
 
One week to go: More judges join Marketing New Thinking Awards as deadline nears One week to go: More judges join Marketing New Thinking Awards as deadline nears
06 July 15, Rachel Barnes
The inaugural Marketing New Thinking Awards, in partnership with Sky Media, close for entries on Friday 10 July. The Awards celebrate strong brands and visionary marketers across strategic, creative and... read more
 
School of Unilever: learn how they approach creativity, start-ups and omni-connectivity School of Unilever: learn how they approach creativity, start-ups and omni-connectivity
06 July 15, Rachel Barnes
We interviewed Unilever's Luis di Como, Keith Weed and Jeremy Basset to find out the big issues leading the agenda at the company.
 
 
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