Agencies line up for Virgin Active account, How to create brave brands, Princess Cruises picks first shop

view in web browser add to safe senders list August 03, 2015 Campaign Daily Fix

Latest news Agencies line up for Virgin Active's creative account Kate Magee Virgin Active, the gym chain backed by Sir Richard Branson, is on the hunt for a creative agency. Where have all the brave brands gone? Kim Douglas In an exclusive excerpt from a new book, SapientNitro's Kim Douglas shares five tips for creating brave brands. Princess Cruises appoints Baber Smith as first creative shop Gurjit Degun Princess Cruises, the American cruise company owned by Carnival, has appointed Baber Smith to handle its creative business in the UK. McCann Central hires Bray Leino's Elsom as group creative director James Swift Jon Elsom, the former executive creative director at Bray Leino, has joined McCann Central as its group creative director. Tanqueray re-works Iggy Azalea's 'Fancy' James Swift Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea's Fancy for a campaign airing in Spain. Havas Media Group UK appoints James Shepherd to head of mobile Gurjit Degun Havas Media Group UK has taken on James Shepherd, the head of mobile at Engine's Deep Focus, as it head of mobile. Phone-hacking hits pre-tax profits at Trinity Mirror as newspaper ad revenues slump 19% Omar Oakes Trinity Mirror's pre-tax profits for the first half of the year declined by 76 per cent to £12.1 million, partly as a result of the ongoing costs of phone hacking. Liverpool footballers star in Nivea ad Omar Oakes Liverpool FC footballers are the stars of Nivea's latest ad campaign for its new moisturising cream for men. P&G slashes agency costs, but what next for the new CEO? Omar Oakes P&G, the world's biggest advertiser, has cut the number of agencies it works with by 40 per cent globally, it has emerged as it released its Q4 earnings in the US. Should Channel 4 be privatised? George Osborne, the chancellor of the exchequer, hopes to sell £32 billion worth of government assets this financial year, which could include companies such as Channel 4. Would it be worthwhile for the new Tory government to explore selling off the channel, David Benady asks. The Work Ad of the Day: Angry Birds 2 "Bigger. Badder. Birdier" by Wieden & Kennedy London Three and LG "unboxing" by Wieden & Kennedy London Calvin Klein "meet us" by Mother New York Editor's pick Can the agency/client rift be fixed? Locked in mutual dependency, agencies and clients have always behaved like married couples who bicker about leaving the toilet seat up. Should broadcasters welcome a scaled-back BBC? With the BBC's future under review, would a reduced remit benefit its commercial rivals, Gurjit Degun asks. Also in the news Why women in advertising should be proud to use the F-word Laura Fegley From BBH New York's executive creative director: Feminism has gone mainstream, but why are many women in advertising still uncomfortable calling themselves a feminist at work? Does the advertising industry have a morale problem? Take Campaign US' first annual survey on morale in adland (and maybe win an iPad Mini) O2 on rugby sponsorship: if we were in football, we wouldn't be happy Shona Ghosh The Rugby World Cup is kicking off next month, and O2 faces a unique challenge - getting its message out despite being a local rather than tournament sponsor. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Flame Artist - Visual Effects Negotiable Sky, London Senior Designer, Entertainment Negotiable Sky, London See all jobs

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