Friday, 7 August 2015

Net-a-Porter and Instagram ads, customer experiences on mobile, digital ads infographic, mobile ad fraud, digital publishing, smartphones and internet use

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Digital PM brought to you by The Wall 7th August
 
Net-a-Porter signs up for new self-serve Instagram ads Net-a-Porter signs up for new self-serve Instagram ads
07 August 15, Shona Ghosh
Net-a-Porter is one of the first brands to sign up to Instagram's new ads API, which makes it easier for brands to put ads on the platform.
 
 
07 August 15
The Daily Poke: Insta-diet

At the time of writing, #food brought up 189,884,692 pictures on Instagram. And however unappetising some people find the habit, Google has had its eye on this seemingly relentless trend of photographing...

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07 August 15
Improving customer experience: A must for mobile marketers in 2015

According to analysts, Gartner, 89% of companies expect to compete mostly on the basis of customer experience by 2016, compared with only 36% five years ago. This incredible jump indicates just how exponentially...

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07 August 15
Infographic: Six in ten digital adverts are not seen by humans

Digital marketing may be the fastest growing channel, with spend set to consume around 50% of total advertising budgets in the UK. But how much of that investment is reaching the right audience? Read...

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07 August 15
How the 'mobile majority' is shifting the digital publishing landscape

Arguably, we are living in the golden age of digital and it is clear to see that technology has permanently embedded itself in our society. This shift to digital has impacted industries across the board...

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Marketers must solve mobile ad fraud to prevent rise of ad blockers, says Adblock Plus Marketers must solve mobile ad fraud to prevent rise of ad blockers, says Adblock Plus
07 August 15, Shona Ghosh
Marketers need to get to grips with growing mobile ad fraud, if they want to prevent the popularity of adblockers on desktop spreading to mobile.
 
Instagram ads: Big but not (yet) the one Instagram ads: Big but not (yet) the one
07 August 15, Ilicco Elia
The picture sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook.
 
Smartphones overtake laptops for internet use: what next for mobile ads? Smartphones overtake laptops for internet use: what next for mobile ads?
06 August 15,
A third of British internet users see the smartphone as their go-to device for going online, so what next for ads on mobile devices?
 
 
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