TfL confirms JCDecaux as winner of ad contract, Ribena launches campaign in wake of war on sugar, 10 best quotes overheard in adland

view in web browser add to safe senders list August 07, 2015 Campaign Daily Fix

Latest news TfL confirms JCDecaux as winner of 'world's biggest bus shelter ad contract' Omar Oakes Transport for London (TfL) has confirmed that JCDecaux has won the £300 million advertising contract to sell ad space on its bus shelter network. Ribena campaign targets adults in the wake of war on sugar James Swift Ribena has switched to targeting young, family-free adults in its new campaign as Tesco pulls the sugary drink, along with others aimed at kids, from its stores. Things you hear in agencies: 10 of the best James Swift and Brittaney Kiefer To mark the release of Agency Quotes, Campaign has picked out ten of its favourite snippets overheard in adland. Droga5 Europe appointed to Hepatitis C Trust account James Swift Droga5 Europe has been appointed by the UK charity, the Hepatitis C Trust, as its first retained creative agency. Instagram ads: Big but not (yet) the one Ilicco Elia The picture sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook. Miles Nadal to pay back another $12.7m to MDC Omar Oakes Miles Nadal, the founder and former chief executive of MDC Partners, owes an additional $12.7 million to the company in the wake of an investigation into his expenses, it has been revealed. What adland is reading this summer Omar Oakes After a long year of pitches, client meetings and campaign planning, the summer holidays are here. But what do ad folk choose to read in their precious downtime, away from the office? Is the ad industry finally back in growth? Campaign asked industry figures whether the bigger marketing budgets detailed in the July Bellwether Report are translating into growth for the industry. Is the writers' room the new creative team? Chris Baylis With competition between agencies more intense than ever, is it time to say goodbye to competition in the creative department, asks the executive creative director at Iris Worldwide. Putting creativity into production Ed Powers The chief executive of McCann Worldgroup's Craft Worldwide discusses how to align complex production demands and top-quality creative. The Work Ad of the Day: Jimmy's Iced Coffee "keep your chin up" by Fearlessly Frank Jim Cregan, the founder of Jimmy's Iced Coffee, has released a rap video to promote his product. Kronenbourg "le big finish" by Ogilvy & Mather Eric Cantona's vow to swim the Channel if 10,000 Brits agree that Kronenbourg 1664 is the best-tasting beer in the world has ended on something of a damp squib. Also in the news Gumtree reveals BT Sport sponsorship campaign for Premier League Shona Ghosh BT Sport sponsor Gumtree has unveiled the TV spots that will air before, during and after live Premier League matches. We haven't figured out what to do with the Motorola brand, says Lenovo marketing boss Shona Ghosh Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobility, almost a year ago, but hasn't quite worked out how to bring the two companies together. Marketers must solve mobile ad fraud to prevent rise of ad blockers, says Adblock Plus Shona Ghosh Marketers need to get to grips with growing mobile ad fraud, if they want to prevent the popularity of adblockers on desktop spreading to mobile. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

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