TfL confirms JCDecaux as winner of bus shelter ad contract, McDonald's table service trial, and Ribena campaign targets adults in the wake of war on sugar

View in web browser   |   Add to safe senders Daily News 7th August

TfL confirms JCDecaux as winner of 'world's biggest bus shelter ad contract' 06 August 15, Omar Oakes   Breakfast briefing 07 August 15, Charlotte Mceleny Today's news includes McDonald's UK trial of table service, how IBM's robot Watson is being given the ability to see medical images and the latest car brand to fall foul of 'white hat' hackers, Tesla.   Ribena campaign targets adults in the wake of war on sugar 06 August 15, James Swift Ribena has switched to targeting young, family-free adults in its new campaign as Tesco pulls the sugary drink, along with others aimed at kids, from its stores.   Miles Nadal to pay back another $12.7m to MDC 07 August 15, Omar Oakes Miles Nadal, the founder and former chief executive of MDC Partners, owes an additional $12.7 million to the company in the wake of an investigation into his expenses, it has been revealed.   Is the ad industry finally back in growth? 07 August 15, Campaign asked industry figures whether the bigger marketing budgets detailed in the July Bellwether Report are translating into growth for the industry.   #Tubestrike reactions from brands on social 06 August 15, Samantha Edwards It's round two of the Tube strike and brands have come out in their droves (again) to entertain and condole Londoners on social media. Take a look at our rolling coverage.   Smartphones overtake laptops for internet use: what next for mobile ads? 06 August 15, A third of British internet users see the smartphone as their go-to device for going online, so what next for ads on mobile devices?   The Great British Bake Off: what it tells us about successful content 06 August 15, Chris Clarke With a record 9.3 million viewers tuning into to watch the return of the BBC's annual cooking contest, Digitas LBi's chief creative officer argues that its success as a 'happy accident' should make content... read more   Style bible i-D launches online channel Amuse 06 August 15, Gurjit Degun I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse.   We haven't figured out what to do with the Motorola brand, says Lenovo marketing boss 06 August 15, Shona Ghosh Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobility, almost a year ago, but hasn't quite worked out how to bring the two companies together.   How Absolut Vodka will use the Internet of Things to sell more than 'static pieces of glass' 06 August 15, Shona Ghosh Most FMCG companies sell 'dead products', in that once they're off the shelf, there's little more a brand can do to talk to a consumer.   Internet of crashing things: I don't want to live in a software patch world 06 August 15, Shona Ghosh Beware the lure of the Internet of Things - consumers don't want to be surrounded by connected objects that don't work and shout corporate messaging at them, writes Shona Ghosh.   More than performance: why marketers should embrace storytelling with programmatic 06 August 15, Nigel Gilbert Digital ad buying has been transformed and performance advertisers have embraced the benefits but Nigel Gilbert, VP strategic development EMEA at AppNexus, explains why programmatic brand storytelling... read more   How the ad industry needs to change to fulfil programmatic's potential 06 August 15, Phuong Nguyen, eBay Programmatic is ushering in a new era of advertising, but the industry is still trying to figure out how to get the most out of it, says eBay advertising's UK director.   Surfbike or Hoverboard: which ad stunt impressed you most? 06 August 15, James Swift Two brands this week have wowed online audiences with feats of engineering. But which one did it best?                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Account Manager   Up to £32,000 Live and Breathe, London (Central), London (Greater)   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   Insight and Product Manager   Competitive Dyson, United Kingdom               See all jobs

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