This week's most read features and opinions: The future of the web by the man who invented it, Behind the FT's sale to Nikkei, Can the agency/client rift be fixed?

view in web browser add to safe senders list August 02, 2015 Campaign Sunday Best

This week's top features and opinions The future of the web... by the man who invented it Maisie McCabe The father of the world wide web talks to Maisie McCabe about the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web. An unhappy agency/client alliance works both ways Claire Beale One of London's less decorated executive creative directors recently took me through a presentation of a major new ad campaign. FT looks to Rising Sun as print sales decline Arif Durrani Why did the title command such a high price when the future of the press has never been so uncertain? Ad fraud rears its head again, but should we care? Maisie McCabe Another week, another set of headlines on bots. The psychology of purchase Kate Magee A new book argues that advertisers are obsessed with persuading people to love a brand rather than buy it. The author explains all to Campaign. Natural may be bad for your marketing health Jon Howard Claiming that your brand came straight out of the ground, rather than off the factory production line, might be folly. Reporters without borders for a global, mobile FT brand Arif Durrani As we head into a period a Norwegian friend of mine delightfully calls the "cucumber season" - due to all the filler stories about growing vegetables - there is still plenty that demands our attention. Can the agency/client rift be fixed? Locked in mutual dependency, agencies and clients have always behaved like married couples who bicker about leaving the toilet seat up. Man vs machine: the battle for social media Paul Frampton It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns. The changing face of direct marketing Martin Nieri Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives. Should broadcasters welcome a scaled-back BBC? With the BBC's future under review, would a reduced remit benefit its commercial rivals, Gurjit Degun asks. A view from Dave Trott: Close enough is good enough Dave Trott Can you spot the difference between these two? History of advertising: No. 142: The Pompeii penis Amid Pompeii's ruins is a curbstone into which has been carved a penis proudly pointing the way to what was once one of the city's most popular brothels. On the Campaign couch: Should every brand have a purpose? Jeremy Bullmore Every new advertising agency claims to have identified some fundamental change in human attitudes and behaviour. Things we like: Intelligent outdoor Outdoor media continues to break new ground, with M&C Saatchi claiming the first-ever artificially intelligent poster last week. You're so wrong, you're right Sue Unerman "Right," Mark Earls says. "Everyone in the second row and the fourth row, come up to the stage. We're going to play a game that illustrates what happens when humans copy each other." Let's make life easy for the brain-drained generation Matthew Hook When were you last really, really tired? Why we're loving: Bjørn-Erik Aschim, director, The Line Aschim is one of six directors who make up The Line collective, which created Campaign's recent ads. Diary: Toto's passion project Toto Ellis, the strategy head at Droga5 Europe, is trying his hand at directing. Global viewpoint from Spain Javier Cavanillas As we sit in the middle of our precious summer months, our thoughts are allowed to drift to the weather. And the forecast for Spain and its ad market is changeable. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Account Manager - Agency £30,000 Harrison Dear, London (Greater) See all jobs

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