Saturday, 1 August 2015

This week's most read news and best ad campaigns: MoneySupermarket follows 'epic strut' ad, Sunshine hires first ECD, Marmite launches Woodstock-inspired campaign

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August 01, 2015

Campaign Saturday Shot

This week's most read news and best ad campaigns
MoneySupermarket follows 'epic strut' with pole-dancing builder MoneySupermarket follows 'epic strut' with pole-dancing builder James Swift The follow-up to Moneysupermarket.com's successful "epic strut" ad features a builder pole dancing to Liberty X's 'Just A Little'.
Sunshine selects Newton to be ECD Sunshine selects Newton to be ECD James Swift Sunshine has hired Hollie Newton, the Grey London creative director in charge of Volvo, as its first executive creative director.
Marmite urges nation to spread the love this summer Marmite urges nation to spread the love this summer Kate Magee Marmite has launched a Woodstock-inspired campaign and a Marmite Love Café, to promote a summer version of the spread.
Gio Compario returns for GoCompare.com ad Gio Compario returns for GoCompare.com ad James Swift Gio Compario, Gocompare.com's maligned opera-singing mascot, returned to TV advertising last night (26 July).
Wunderman UK hires four to boost strategy and creative work Wunderman UK hires four to boost strategy and creative work Gurjit Degun Wunderman UK has taken on four people to strengthen its strategic and creative teams.
Can Coca-Cola save the world? Can Coca-Cola save the world? Sophie Deal Mass deforestation and devastating climate change are major threats to the future of our planet. But what if one brand could single-handedly tackle this global problem?
Droga5 Europe wins Hobbs creative account Droga5 Europe wins Hobbs creative account James Swift Droga5 Europe has won the creative advertising account for Hobbs, the women's fashion brand famously patronised by the Duchess of Cambridge.
Netflix seeks shop for launch of UK series Netflix seeks shop for launch of UK series James Swift Netflix is seeking an agency to promote an original TV series launching in the UK.
Finish dishwasher cleaner ad banned by ASA Finish dishwasher cleaner ad banned by ASA Omar Oakes A dishwasher cleaner ad for Finish featuring Carol Smillie, the presenter, has been banned by the ads regulator for being misleading.
Why creative businesses need sarcasm more than seminars Why creative businesses need sarcasm more than seminars Jon Wilkins This industry doesn't crap on about creativity enough. You may have detected a note of sarcasm in that sentence.
The Tumblr for adults: How Medium is trying to improve branded content The Tumblr for adults: How Medium is trying to improve branded content Todd Wasserman The blogging platform is already punching above its weight with tech and business influencers.
JWT London appoints Dave Dye as head of art JWT London appoints Dave Dye as head of art James Swift Dave Dye, the award-winning art director, is joining J Walter Thompson London as its head of art.
Watch: M&C Saatchi launches artificially intelligent outdoor campaign Watch: M&C Saatchi launches artificially intelligent outdoor campaign Jake O'Gorman M&C Saatchi is running the first artificially intelligent poster campaign, which displays different ads depending on how people react to them.
We Are Social creative James Nester moves to Weber Shandwick We Are Social creative James Nester moves to Weber Shandwick Kate Magee We Are Social's UK creative director James Nester is joining Weber Shandwick to be its executive creative director.
A&E/DDB recruits BBH creative duo A&E/DDB recruits BBH creative duo Maisie McCabe Adam & Eve/DDB has hired the Bartle Bogle Hegarty creative team Matt Fitch and Mark Lewis, who were behind The Guardian's "three little pigs", as senior creatives.
Agencies vie for Wimbledon Agencies vie for Wimbledon James Swift BBH, IMG, Grey and Interpublic are contesting global brief for tennis tournament
Grey London picks up Tate advertising account Grey London picks up Tate advertising account Kate Magee Tate has appointed Grey London to launch the new Tate Modern building and promote British art's place in the public imagination.
Top Work
Moneysupermarket.com Moneysupermarket.com "Colin" by Mother Moneysupermarket.com's "epic strut" was a monster that struck a chord with the public in a way unmatched by any other ad this year.
Gocompare.com Gocompare.com "Gio returns" by Chris and Sian Wilkins Gio Compario, Gocompare.com's maligned opera-singing mascot, has returned to TV advertising.
BT Sport BT Sport "Champions League house party" by Abbott Mead Vickers BBDO The footballers Gareth Bale, Rio Ferdinand and Steven Gerrard are among the famous faces to appear in BT Sport's new campaign advertising its exclusive Champions League coverage in the UK.
MicroLoan Foundation MicroLoan Foundation "buy a poster. Build a business" by DLKW Lowe DLKW Lowe has sold donated advertising space on the London Underground to female entrepreneurs to raise money for the MicroLoan Foundation.
Amazon Prime Amazon Prime "nursery" by Joint London Amazon Prime's new TV ad boasts the benefits of its next day delivery service.
Snog Snog "#SnogYourHeartOut" by Karmarama Snog, the frozen-yoghurt brand, has released a campaign featuring the model Daisy Lowe.
Avios Avios "do more" by 101 If you have a friend who collects Avios points, you can create a personalised ad that follows them around.
Campaign Jobs
User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire
Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Account Manager - Agency £30,000 Harrison Dear, London (Greater)
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