Cadbury reveals new Milk Tray Man, Gio Compario ad banned, Graham Fink's photos find beauty in rubbish

view in web browser           add to safe senders list February 3, 2016 Campaign Daily Fix

Latest news   Cadbury reveals new Milk Tray Man is firefighter from Liverpool Gurjit Degun Cadbury, the Mondelez International confectionery brand, has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man.       Graham Fink's photos find beauty in a 'wonderland' of rubbish Gideon Spanier Graham Fink finds beauty in the most unexpected places, which explains why the ad man has taken a series of photographs in derelict buildings and rubbish dumps in Shanghai.       Gio Compario's comeback ad banned over misleading claim Omar Oakes GoCompare.com's TV ad, which saw the dramatic return of opera singer brand mascot Gio Compario, has been banned over a "misleading" claim.       Andy Nairn: Find your Constantinople Andy Nairn Many big businesses today could learn a trick or two from old Constantine. Lucky Generals' Andy Nairn explains the way forward.       East Midlands Trains relaunches with heart-warming campaign Gurjit Degun East Midlands Trains is relaunching with a series of emotional ads as it aims to build a stronger brand identity.       What can we expect from the EU referendum campaigns? Benedict Pringle Now that Donald Tusk has published his draft settlement for Britain, it is likely that the EU referendum will take place this year. Benedict Pringle, an account director at Abbott Mead Vickers BBDO and the author of politicaladvertising.co.uk, explains the kind of communications we can expect from the 'remain' and 'leave' campaigns.       Yahoo lays off staff and may put itself up for sale Shona Ghosh Yahoo is looking increasingly like the loser in the tech battle of software and services, cutting 15% of staff and hinting at a possible sale.       AOL UK names Gavin Johnson as commercial director Gurjit Degun AOL UK has named Gavin Johnson, the vice president of sales in the UK for mobile platform Millennial Media, as its commercial director.       AnalogFolk promotes MD Law to chief operating officer Gurjit Degun Matt Law, the managing director at AnalogFolk, has taken on the new role of chief operating officer, and Ete Davies, the head of delivery, has been named as his successor.       Georgina Parrott named Hearst-Rodale sales director Gurjit Degun Georgina Parrott, a sales director at Hearst Magazines UK, has been appointed as the sales director at Hearst-Rodale.       Goodstuff retains media account for P2P lender RateSetter Gurjit Degun RateSetter, the peer-to-peer lender, has retained Goodstuff Communications as its UK media agency following a competitive pitch process.   The Work   Guinness "John Hammond, Intolerant Champion" by Abbott Mead Vickers BBDO John Hammond, the music producer and talent scout credited with discovering Billie Holiday and Aretha Franklin, gets his tale told in a new ad for Guinness that will be the first 60-second spot on Instagram.       Raylo "winner" by Lucky Generals Lucky Generals has made a music video for the rapper Raylo and is helping to launch the artist's career as part of its "you can make it" campaign for Pot Noodle.   Editor's pick   First class but no degree James Swift Hiring identikit graduates from the same small pool is a problem just like the lack of ethnic or gender diversity - it limits ideas. Three senior adlanders who did not go to university talk to James Swift about their experiences.       Sky bets on power of advertising in TV war Gideon Spanier Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks to Gideon Spanier.   Promoted content Music 2016 In 2016, technology is set to change the face of music in advertising...we’ve brought together a group of contributors who are at the heart of changes sweeping the industry. Also in the news   What Adidas' £1bn Real Madrid kit-deal means for football sponsorship Ben Bold Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is the sportswear brand creating its own "inflationary spiral"? Marketing spoke to two sponsorship experts to find out.       Happy 12th birthday, Facebook - what's next for the world's most powerful tween? Daniel Price The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.     Campaign Jobs     SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater) Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater) Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater)     See all jobs

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