Latest news | | | | | | As Facebook files for the largest technology IPO in Wall Street history, we ask marketing and advertising experts what is in store for Mark Zuckerberg's social network as it makes the seismic shift from a private to public company. | | | | | | | Facebook's advertising revenues rose 69% to hit $3,154m (£2bn) in 2011, according to accounts filed for its $5bn initial public offering (IPO) today. | | | | | | | BSkyB is poised to call a review of its £25m direct marketing agency roster arrangements. | | | | | | | The Department of Health is looking for an advertising agency to handle a £10 million national awareness programme around HIV/Aids. | | | | | | | Littlewoods.com, the online retailer responsible for producing last year's most controversial Christmas TV campaign, is again on the hunt for an ad agency to handle its £9m business. | | | | | | | Jeremy Craigen, DDB UK's executive creative director, is in talks about a role heading up the network's global Volkswagen account. | | | | | | | Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI. | | | | | | | Innocent smoothies has launched an alternative idea for a Valentine's gift this year, by encouraging consumers to personalise a label on their favourite smoothie and give it to someone special. | | | | | | | TalkSport recorded its highest ever quarter four weekly audience during the final three months of 2011, while Bauer Media's Kiss increased its weekly audience to 4.18 million. | | | | | | | DAB's long haul to widespread penetration has passed a mini-milestone, with four in 10 adults now claiming to own one at home, although its share of radio listening is only at 19.4%, according to the latest Rajar results. | | | | | | | Bob Robbins, Tesco's chief operating officer who netted himself more than £200,000 by selling shares in the supermarket just before it issued a profits warning, has been shifted out of his role as number two executive in the UK. | | | | Intelligence | | | | | | Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe. | | | | | | | As the world's biggest creative awards open for business again, Philip Thomas looks at the UK's prospects. | | | | | | | Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes. | | | | | | | Dom Waghorn explains how Syzygy took key techie and online events from 2011 and created 20things, a unique combination of art and riddle. | | | | Opinion | | | | | | One day you'll sit your grandchild on your knee and they'll ask you when you realised 3D printing was going to change the world. | | | | | | | It's probably not his fault, but Nick Emery has one of those unfortunate faces that gives the impression of being in a constant state of sneer. | | | | | | | Every marketer needs to learn how to differentiate between the trends that gain highest prominence and those that really matter. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Director | Recruiter Dynamic New Alliances | Salary Up to £45K | Location London | | | | | | | |
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