Thursday, 2 February 2012

Breaking news from Brand Republic - Facebook, BSkyB, DoH, Littlewoods, Jeremy Craigen

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Latest news
Industry View: After the IPO, what next for Facebook?
Industry View: After the IPO, what next for Facebook?
by Sarah Shearman
01 February 2012, 10:40PM
As Facebook files for the largest technology IPO in Wall Street history, we ask marketing and advertising experts what is in store for Mark Zuckerberg's social network as it makes the seismic shift from a private to public company.
Facebook reports a 69% lift in ad revenue to £2bn in 2011
Facebook reports a 69% lift in ad revenue to £2bn in 2011
by Arif Durrani
01 February 2012, 11:54PM
Facebook's advertising revenues rose 69% to hit $3,154m (£2bn) in 2011, according to accounts filed for its $5bn initial public offering (IPO) today.
Agencies line up for £25m Sky DM review
Agencies line up for £25m Sky DM review
by Sara Kimberley
02 February 2012, 08:00AM
BSkyB is poised to call a review of its £25m direct marketing agency roster arrangements.
Department of Health kicks off £10m HIV review
Department of Health kicks off £10m HIV review
by Sara Kimberley
02 February 2012, 08:00AM
The Department of Health is looking for an advertising agency to handle a £10 million national awareness programme around HIV/Aids.
Littlewoods calls £9m advertising review
Littlewoods calls £9m advertising review
by Jeremy Lee
02 February 2012, 08:00AM
Littlewoods.com, the online retailer responsible for producing last year's most controversial Christmas TV campaign, is again on the hunt for an ad agency to handle its £9m business.
Jeremy Craigen poised for global VW role at DDB
Jeremy Craigen poised for global VW role at DDB
by Jeremy Lee
02 February 2012, 08:00AM
Jeremy Craigen, DDB UK's executive creative director, is in talks about a role heading up the network's global Volkswagen account.
Baxter celebrates positive power of journalism
Baxter celebrates positive power of journalism
by Katherine Levy
02 February 2012, 08:00AM
Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI.
Innocent encourages consumers to unleash their inner Casanova
Innocent encourages consumers to unleash their inner Casanova
by Loulla-Mae Eleftheriou-Smith
02 February 2012, 09:21AM
Innocent smoothies has launched an alternative idea for a Valentine's gift this year, by encouraging consumers to personalise a label on their favourite smoothie and give it to someone special.
Rajar Q4 2011: National stations hold strong
Rajar Q4 2011: National stations hold strong
by Maisie McCabe
02 February 2012, 12:01AM
TalkSport recorded its highest ever quarter four weekly audience during the final three months of 2011, while Bauer Media's Kiss increased its weekly audience to 4.18 million.
Rajar Q4 2011: Four in 10 adults have DAB radios at home
Rajar Q4 2011: Four in 10 adults have DAB radios at home
by Daniel Farey-Jones
02 February 2012, 12:01AM
DAB's long haul to widespread penetration has passed a mini-milestone, with four in 10 adults now claiming to own one at home, although its share of radio listening is only at 19.4%, according to the latest Rajar results.
Tesco shifts UK number two out of role
Tesco shifts UK number two out of role
by John Reynolds
02 February 2012, 09:05AM
Bob Robbins, Tesco's chief operating officer who netted himself more than £200,000 by selling shares in the supermarket just before it issued a profits warning, has been shifted out of his role as number two executive in the UK.
Intelligence
'Publishers need to think differently and invest'
'Publishers need to think differently and invest'
by Jon Slade and James Harris
02 February 2012, 08:00AM
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
How can UK ad agencies do better at Cannes this year?
How can UK ad agencies do better at Cannes this year?
by
02 February 2012, 08:00AM
As the world's biggest creative awards open for business again, Philip Thomas looks at the UK's prospects.
All about ... Global content deals
All about ... Global content deals
by Alasdair Reid
02 February 2012, 08:00AM
Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.
Finding the 20 biggest things that happened online in 2011
Finding the 20 biggest things that happened online in 2011
by
02 February 2012, 08:00AM
Dom Waghorn explains how Syzygy took key techie and online events from 2011 and created 20things, a unique combination of art and riddle.
Opinion
Russell Davies: It's time to educate your clients to the reality of 3D printing
Russell Davies: It's time to educate your clients to the reality of 3D printing
by Russell Davies
02 February 2012, 08:00AM
One day you'll sit your grandchild on your knee and they'll ask you when you realised 3D printing was going to change the world.
Jeremy Lee: Emery's Mindshare promotion may just provide it with a USP
Jeremy Lee: Emery's Mindshare promotion may just provide it with a USP
by Jeremy Lee
02 February 2012, 08:00AM
It's probably not his fault, but Nick Emery has one of those unfortunate faces that gives the impression of being in a constant state of sneer.
Helen Edwards: Knowing when to ignore trend predictions
Helen Edwards: Knowing when to ignore trend predictions
by Helen Edwards, PPA, Business columnist of the year
01 February 2012, 12:00AM
Every marketer needs to learn how to differentiate between the trends that gain highest prominence and those that really matter.
Also in the news
Lynx unleashes the chaos for both sexes
by Loulla-Mae Eleftheriou-Smith, 01 February 2012, 12:43PM
Trend report: Can media help save the high street?
by Mark Banham, 01 February 2012, 04:36PM
Specsavers claims victory after two-year battle with Asda
by Matthew Chapman, 01 February 2012, 12:30PM
Nigel Clarkson to leave Primesight for LivingSocial
by Maisie McCabe, 01 February 2012, 05:00PM
AOL ad revenues climb 10% but profits plunge
by Sarah Shearman, 01 February 2012, 06:10PM
From the blogs
GOOGLE STERADENT AND GEORDIE SHORE
MARTIN BOWLEY
02 February 2012, 8:31AM
2012 is All about telling great digital stories
Mel Carson
01 February 2012, 7:24PM
Ten users now have more than 10m Twitter followers, eight are women
Polly Becker
01 February 2012, 12:39PM
Online Marketing: The Great Inbound Shift
John Hornell
01 February 2012, 11:41AM
Rate your plate
Greg Taylor
01 February 2012, 11:27AM
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