Wednesday, 1 February 2012

The Wall > 10 users have more than 10m Twitter followers; Brazil now second biggest country on Twitter, UK fourth; Facebook to file for $5bn IPO today

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Ten users now have more than 10m Twitter followers, eight are women
Polly Becker
01 February 2012, 12:39PM

There are ten users on Twitter now with more than ten million followers. Nine are celebrities and eight are women. Talk about your girl tweet power.

Lady Gaga is still way out in front and almost two followers million ahead of Justin Bieber who is in the number two spot. Barack Obama is the only non-celebrity individual in the top 20 and adds weight to the idea that the 2012 presidential race will be a Twitter election.

Brazil now second biggest country on Twitter, UK fourth
@gordonmacmillan
01 February 2012, 11:12AM

According to a study from research firm Semiocast while the US is still easily first place on Twitter in terms of accounts, with around 107.7 million in total, Brazil is now the second biggest nation on the microblogging service.

Facebook to file for $5bn IPO today as it selects Morgan Stanley
@gordonmacmillan
01 February 2012, 9:42AM

Facebook has chosen Morgan Stanley as the lead investment bank on its initial public offering and will file plans with the US Securities and Exchange Commission today. It is being reported that Facebook intends to raise around $5bn although that could rise to $10bn, which will value it at between $75bn and $100bn.

The lowdown from LinkedIn - it's all about the individual
Peter Wood
01 February 2012, 9:18AM

A few weeks ago I wrote a story about LinkedIn and their aggressive approach in turning their platform into Temptation Island when it came to moving jobs. My ire was drawn from all the fabulous new ways they've conjured up to move jobs. Clever display adverts that put my head under a fancy job title, jobs I might be interested in floating down my newsfeed and a daily digest of jobs I might like on a weekly basis, usually at my weakest on a Monday.

Celebrity or brand? As H&M falters what is the online buzz saying? [infographic]
Polly Becker
01 February 2012, 9:06AM

H&M unveiled its David Beckham's Super Bowl adAs questions were raised about high street retailer, H&M, last week after a fall in profits for the fifth quarter in a row, UBS analyst Adam Cochrane said investors had started to ask: “Has H&M lost its way? The reality is that retailers like Primark are offering 80% of the fashion at 50% of the price. The cheapest player used to be H&M.”

2012 is going to be the Twitter election
@gordonmacmillan
31 January 2012, 3:33PM

This presidential election year is going to be the Twitter election, according to Twitter CEO Dick Costolo. Well he would say that to a degree wouldn't he? But there is more to his claim than just a nice ring to the phrase.

Diffusing the social media bomb [infographic]
Polly Becker
31 January 2012, 12:06PM

We’ve seem some corking examples of social media fails recently with McDonald’s and LA Fitnesss so a timely infographic here looking at why and how companies respond to negative social media.

How Twitter has allowed former bad boy Joey Barton a PR makeover
@gordonmacmillan
31 January 2012, 11:35AM

Joey Barton at Newcastle United in 2010 prior to his move to QPRGood read in The Times today from the pen of Queens Park Rangers captain Joey Barton. The sometimes violent and reformed(ish) premiership bad boy writes about his love for Twitter and how it has helped him get his voice across to the world after he became disillusioned with the national media and its portrayal of him.

The many faces of social: A short study of identity in a world of many social channels
Dean Browell
31 January 2012, 9:56AM

Identity is a funny thing. So many things govern who we are as individuals, but outward, visible identity often drives our actions. There are the perceptions others have of us from our outward appearance, how we choose to live, what we choose to say and all the various queues from body language to political affiliation.

Two friends deported from US after "destroying America" tweet
@gordonmacmillan
30 January 2012, 1:21PM

I’m sure you all remember the case of Paul Chambers, the 27-year-old accountant who lost his appeal for jokingly tweeting he would blow Robin Hood airport up. That gave us #IAmSpartacus, which went viral on Twitter and proved to be a social media object lesson.

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