Wednesday, 1 February 2012

Marketing Daily - Helen Edwards; plus Argos, Specsavers, Time Out and Starwood Hotels

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Helen Edwards: Knowing when to ignore trend predictions
Helen Edwards, PPA, Business columnist of the year,
01 February 2012
 

Every marketer needs to learn how to differentiate between the trends that...

Helen Edwards on trend predictions
 
 
Argos looks to US for new managing director
Loulla-Mae Eleftheriou-Smith,
01 February 2012
 

Argos, the Home Retail Group-owned high-street business, has appointed US retail executive...

John Walden: joins Argos as managing director
 
 
Pampering brands Nivea and Maybelline score well in brand survey
John Reynolds,
01 February 2012
 

Pampering brands Nivea and Maybelline are among those brands that have increased...

Nivea: 2011 Rihanna campaign
 
 
Specsavers claims victory after two-year battle with Asda
Matthew Chapman,
01 February 2012
 

Specsavers is claiming victory in a legal wrangle with Asda over an...

Specsavers: 'rollercoaster' campaign
 
 
Time Out's marketing director Booth exits for The Hut Group
Arif Durrani,
01 February 2012
 

Time Out, the London lifestyle magazine and media group, has lost its...

Time Out's marketing director Booth exits for The Hut Group
 
 
Switching service Simplifydigital readies biggest ever TV push
Matthew Chapman,
01 February 2012
 

Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its...

Simplifydigital.com: rolls out 'the master saver' campaign
 
 
Tablets for kids help Leapfrog rule toy fair
Ben Hall,
01 February 2012
 

Video report: Best-selling tablets don't always come from Apple - toy brand...

Leapfrog's LeapPad: children's tablet collects a Toy of the Year award
 
 
Sofa retailer to push 'test drive' app
Matthew Chapman,
01 February 2012
 

Harveys, the furniture retailer, is focusing its marketing activity around a mobile...

Harveys: releases 'test drive' app
 
 
Starwood Hotels adds customer reviews to Facebook
Sarah Shearman,
31 January 2012
 

Starwood Hotels and Resorts Worldwide has started including customer reviews and ratings...

Starwood Hotels: offers customer reviews and ratings on the Westin Facebook page
 
 
 
 
Blogs
 
 
Online Marketing: The Great Inbound Shift
John Hornell
 

Have you heard of the Great Vowel Shift? A monumental phonological development, which took place...

 
 
Big Data â€" big problem or big deal?
Nick Fuller
 

McKinsey's coining of the term 'Big Data' has given a name to something with which...

 
 
This blog has been censored â€" in Bognor Regis
Mark Tomkins, TDA
 

Actually, this could soon happen to your latest Tweet. That's because Twitter has just announced...

 
 
CSR in a social media driven world
Jonathan Weeks
 

Social networks used for both private and professional purposes are currently reviewing & simplifying their...

 
 
Tough times call for tough tactics
James Boulton
 

In a recession companies need to go on the attack, not sit back and let...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Director of Digital and Product Marketing, P&MM Ltd Competitive, Buckinghamshire

Account Director - Integrated Agency - Global b2b brand, Ad Lib £35k - £45k, Bristol

Digital Brand Manager, Jarlett de Grouchy £36000 - £42000 per annum + bonus, Slough

Account Director, Dynamic New Alliances Up to £45K, London

Marketing Manager, Fabric Up to R600,000, Johannesburg

Senior Account Manager/Account Director, Blue Skies Marketing Recruitment £35000 to £42000 per annum, West Midlands

Mid-Weight/ Senior Creative Team, Twist Recruitment £50K, Central London

Senior Account Manager, Dynamic New Alliances £32K, London

Senior Account Manager - Shopper Marketing, Stonor £30k-£35k, Kent

Digital Campaign and Traffic Manager, Ultimate Asset £30000.00 - £37000.00 per annum + Bonus, City of London

Search More Jobs
 
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