The Wall > Kellogg's endorses dangerous railway stunt on Facebook days after girl's death, Social media maturation - what are the implications for the industry? The five rules of social TV and it's all thanks to Coke's Socialbowl

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Kellogg's endorses dangerous railway stunt on Facebook days after girl's death @gordonmacmillan 02 February 2012, 1:11PM Days after fresh details emerged about the deaths of two teenage girls on a rail crossing, and the death of another girl was reported, Kellogg’s Krave cereal has endorsed dangerous railway stunts on its Facebook page. Social media maturation -what are the implications for the industry? Will Ashton 02 February 2012, 11:58AM When growth in demand for a medium begins to surpass growth in users of that medium it begins to mature. As television advertising matured in the 1960's, ads went from being radio style testimonials with visuals to the entertaining sketch styled ads that are still commonly used – this is the best way to advertise on that medium since the purpose of the medium is to entertain. The Five Rules of Social TV? and it's all thanks to Coke's Socialbowl Lloyd Salmons 02 February 2012, 9:13AM This is the year that the Superbowl is getting all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a 'second screen', it's no wonder the main players have woken up to social plug-ins. 2012 is All about telling great digital stories Mel Carson 01 February 2012, 7:24PM Just before the Martin Sorrell interview at CES, I sat down with David Sable – CEO of Y&R – and asked him what was going to be hot in 2012. Given all the fabulous devices on show at CES, Sable says 2012 will be all about using this new technology to tell some rich brand stories. What’s crucial though, is his emphasis on quality of content and his pressing home of the fact that that mobile doesn’t just mean phones. Ten users now have more than 10m Twitter followers, eight are women Polly Becker 01 February 2012, 12:39PM There are ten users on Twitter now with more than ten million followers. Nine are celebrities and eight are women. Talk about your girl tweet power. Lady Gaga is still way out in front and almost two followers million ahead of Justin Bieber who is in the number two spot. Barack Obama is the only non-celebrity individual in the top 20 and adds weight to the idea that the 2012 presidential race will be a Twitter election. Brazil now second biggest country on Twitter, UK fourth @gordonmacmillan 01 February 2012, 11:12AM According to a study from research firm Semiocast while the US is still easily first place on Twitter in terms of accounts, with around 107.7 million in total, Brazil is now the second biggest nation on the microblogging service. Facebook to file for $5bn IPO today as it selects Morgan Stanley @gordonmacmillan 01 February 2012, 9:42AM Facebook has chosen Morgan Stanley as the lead investment bank on its initial public offering and will file plans with the US Securities and Exchange Commission today. It is being reported that Facebook intends to raise around $5bn although that could rise to $10bn, which will value it at between $75bn and $100bn. The lowdown from LinkedIn - it's all about the individual Peter Wood 01 February 2012, 9:18AM A few weeks ago I wrote a story about LinkedIn and their aggressive approach in turning their platform into Temptation Island when it came to moving jobs. My ire was drawn from all the fabulous new ways they've conjured up to move jobs. Clever display adverts that put my head under a fancy job title, jobs I might be interested in floating down my newsfeed and a daily digest of jobs I might like on a weekly basis, usually at my weakest on a Monday. Celebrity or brand? As H&M falters what is the online buzz saying? [infographic] Polly Becker 01 February 2012, 9:06AM As questions were raised about high street retailer, H&M, last week after a fall in profits for the fifth quarter in a row, UBS analyst Adam Cochrane said investors had started to ask: “Has H&M lost its way? The reality is that retailers like Primark are offering 80% of the fashion at 50% of the price. The cheapest player used to be H&M.” 2012 is going to be the Twitter election @gordonmacmillan 31 January 2012, 3:33PM This presidential election year is going to be the Twitter election, according to Twitter CEO Dick Costolo. Well he would say that to a degree wouldn't he? But there is more to his claim than just a nice ring to the phrase. Latest jobs Digital Project Manager Recruiter Digital Gurus Salary £45000 - £55000 per annum Location London On-Line Digital Marketing Exec (12 mth FTC) Recruiter The Royal Mint Salary Pro Rata £24,000 p.a. 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