The Wall > Connected TVs - the natural home for branded content

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Connected TVs - the natural home for branded content 30 November 2012, 2:03PM In today’s highly connected society, successful brands need to stand out from the crowd. More and more, brands are looking for opportunities to create meaningful consumer connections and are using branded content to increase engagement, reach new audiences and convert immersive brand experiences into ROI. How a New York Times reporter got a social media minder 30 November 2012, 12:40PM The Washington Post reports on the curious case of The New York Times reporter, Jodi Rudoren, who has been given her own social media minder who will be looking at every Tweet and Facebook status update that she writes to check and edit them before sending. More than 1,000 jobs gone at Living Social and Groupon 30 November 2012, 11:14AM Business Insider reports on the shaky world of daily deals websites as LivingSocial announces it is cutting 400 staff. That represents almost 9% of its total workforce. The cuts at LivingSocial follow Groupon eliminating around 650 positions this year. Social business, what works and what doesn't 30 November 2012, 9:40AM Companies want to use social approaches to create meaningful business value, yet nearly three-quarters of survey respondents said they were underprepared for the required cultural changes, according to IBM's latest study. Leveson Report - what are the implications for social media? 29 November 2012, 5:45PM I write with half an eye on Lord Justice Leveson’s hefty report the other half on the Twittersphere’s reaction. A few points come to mind. Social media reaction before-and-after is, predictably, mixed; freedom of speech is held sacred by bloggers and this libertarianism may filter through on social media more widely. Twitter has phenomenal relationship with TV and would be 'poorer' without it 29 November 2012, 3:30PM Sixty per cent of Twitter’s UK users use it while watching TV and Twitter would be “poorer” without TV, according to Bruce Daisley, its sales director. Speaking at Twitter’s Tune in with Twitter event in London today, Daisley claimed the social network has a “phenomenal” relationship with TV, stressing that Twitter is “a layer” that exists alongside TV, rather than a competitor to it. US Election: How video galvanised lethargic TV viewers 29 November 2012, 3:04PM Since the dawn of television, advertising has been a mainstay of American presidential elections. From the first political attack ad, Lyndon Johnson's infamous 'Daisy' spot, to the George W Bush campaign's John Kerry windsurfing parody, the advertising has become more and more important. With spending reaching record levels, this election was no different. But behind the scenes there has been a revolution in how both side's ads were targeted and delivered. Why digital marketing strategies fail... 29 November 2012, 11:16AM Firstly, let's be clear, a lot of digital strategies ARE failing. I have had the feeling this was the case for a good couple of years now - that beneath the hype that 'new media' constantly generates a lot of digital initiatives simply weren't working. Bell Pottinger launches digital content agency with editorial focus 29 November 2012, 9:33AM If you wanted more proof that the conversation in 2013 will be more about content and less about social then this it. PR group Bell Pottinger Private, formerly part of Chime Communications, has launched a a specialist digital content agency called Bell Pottinger Wired. A Twitter infographic: Learn to Tweet smarter, not harder [infographic] 28 November 2012, 3:54PM If there was ever an infographic that could be stuck on the wall (of this Wall) in the office this is it. It is a reminder than when it comes to Twitter what matters most is how you use it rather than the fact that you use it all. Twitter has proved a let down for many brands. Not because it is a poor platform, it isn’t. But because it is not being used well. So take a minute and look over the tips here and remember three key tenets for using the microblogging platform: engage, provide value and be fresh. It is short, but some of what it talks about is invaluable to any brand using Twitter. 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Campaign Daily Fix - Coral, Channel 4 reunites CDP creatives, MediaCom, Viral Chart, Leveson, SodaStream

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Coral attempts to stand out in football betting ad fray by Daniel Farey-Jones, 30 November 2012, 01:00PM Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market. CDP duo Sinha and Godfrey reunite for C4 ad by Maisie McCabe, 30 November 2012, 10:01AM Channel 4's David Abraham has reunited Indra Sinha and Neil Godfrey, the former Collett Dickenson Pearce creative team, to produce a long copy print ad for the broadcaster's 30th birthday. MediaCom wins more McCain territories after pitch by Nick Batten, 30 November 2012, 01:20PM MediaCom has extended its relationship with McCain to include six more European markets after a competitive pitch. Campaign Viral Chart: Bieber does viral double by Ben Hall, 30 November 2012, 09:50AM Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance. SodaStream hits back at Clearcast ad ban by Rachel Barnes, 29 November 2012, 01:34PM SodaStream is launching a protest TV ad in response to a decision by Clearcast to ban its £11m campaign, two hours before debuting last week. How the media responded to Lord Justice Leveson's report by Arif Durrani and Daniel Farey-Jones, 30 November 2012, 09:30AM It's been 16 months since Lord Justice Leveson was appointed by the prime minister to chair a public inquiry into the culture, practices and ethics of the British press, so what has been the reaction to his vision of fundamental reform based upon ind... Latest Work Ben Tollett, Emer Stamp and Nick Gordon 29 November 2012, 08:00AM With work from RAC, Morrisons, B&Q, Sainsbury's, Blinkbox and O2. Saks "holiday 3D light show" by Iris Worldwide 26 November 2012, 10:31AM Harvey Nichols "the dress" by Adam & Eve/DDB 29 November 2012, 08:00AM Diesel "days to live" by Crispin Porter & Bogusky 29 November 2012, 08:00AM Adidas "the cautionary tale of Ebenezer Snoop" by Sid Lee 29 November 2012, 08:00AM Also in the News Heineken kicks off global digital pitch by Sara Kimberley, 29 November 2012, 08:00AM Adland staff numbers reach 52-year high by Jeremy Lee, 29 November 2012, 08:00AM Anomaly London hires Ben Moore by Anne Cassidy, 29 November 2012, 08:00AM Publicis backs new full-service agency by Ian Darby, 29 November 2012, 08:00AM Blogs WE’RE HIRING THE WRONG PEOPLE Dave Trott, 27 November 2012, 9:11AM Perceptive media: coming soon to a TV near you? Ines Nadal, 26 November 2012, 10:11AM Turning Big Data into Big Ideas Andy Nairn, 26 November 2012, 9:11AM Before He Was Famous Lorelei Mathias, 23 November 2012, 1:11PM Evolution not revolution Tara Beard-Knowland, 22 November 2012, 3:11PM SEMI-SEMIOTICS Dave Trott, 20 November 2012, 8:11AM More Blogs Latest Jobs Partnerships Executive £22000 to £25000 per annum, London Media Planning and Buying Manager £38000 to £42000 per annum, London Social Media Executive £23000 to £26000 per annum, Bolton SEO Account Manager £20000 to £26000 per annum, Leeds Product Development Manager, FMCG £30000 to £35000 per annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved