Media AM - Microsoft, Nuts, Twitter, High50, Publicis Omicom Group, PPA Awards

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01st May 2014

Microsoft hires IPG for creative and moves media to Aegis Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process. Nuts magazine bows out with a tearful Lucy Pinder IPC Media has confirmed this week's Nuts magazine, featuring its star model Lucy Pinder crying wearing a bra, was the last issue of the lads' mag. Twitter's strategic hire is a reminder of the constant evolution in media land This week's column was inspired by Nigel Clarkson, the former outdoor trailblazer now leading the mobile ad space as the commercial director of Weve. Hatfield joins High50 as editor-in-chief Stefano Hatfield, the editorial director of London Live, is to join High50, Robert Campbell's community for the over-50s, as its editor-in-chief. Behind POG travails lies a creative leadership battle A war is raging at the heart of the business world. A fierce conflict around creative leadership. It is so fundamental, so all-encompassing, we only notice the key skirmishes. Brand Republic Group gets six PPA Awards nominations Haymarket Media Group, the publisher of Media Week and Campaign as well as FourFourTwo, has received 11 nominations in the PPA Awards. Hearst eyes booming luxury market with Town & Country launch Hearst Magazines is hoping to further tap into the buoyant print market for luxury brands with the launch of a UK version of its venerable US title, Town & Country. My Media Week: Francis Turner This week, Francis Turner, managing director of Adyoulike, scopes out new staff and office space following the acquisition of Content Amp by Adyoulike and discusses what native advertising is and what it isn't. Why the over-50s are addicted to tablets Grant Feller, director of GF-Media, which specialises in digital content for the over-50s, on why tablets are the most important gadget for older audiences. Facebook makes moves into health sector with fitness app acquisition Facebook has moved into the health sector by buying Helsinki-based ProtoGeo, the company behind a fitness tracking app. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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