Media AM - Starcom, Disney, TalkTalk, VivaKi, John Lewis

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06th May 2014

Starcom wins £5m EasyGroup media account EasyProperty, the online estate agency from easyJet-founder Sir Stelios Haji-Ioannou's easyGroup, has appointed Starcom to handle its £5 million media planning and buying account. Disney becomes third biggest media company after News Corp split Disney is now the third biggest media company in the world, according to ZenithOptimedia, after overtaking News Corporation, which split into two separate operations in June last year. TalkTalk renews £30m X Factor sponsorship TalkTalk has extended its sponsorship of 'The X Factor' for a further three years, in deal worth around £10 million a year. VivaKi's Marco Bertozzi promoted to president of Audience on Demand, EMEA VivaKi has promoted Marco Bertozzi to the position president of Audience on Demand, for Europe, Middle-East and Asia. Watch the new John Lewis ad celebrating the retailer's 150th anniversary John Lewis has released a 90-second TV spot to commemorate its 150-year anniversary. Twitter's strategic hire is a reminder of the constant evolution in media land This week's column was inspired by Nigel Clarkson, the former outdoor trailblazer now leading the mobile ad space as the commercial director of Weve. Women's titles capitalise on feminist renaissance Elle's new platform brings female-focused content under one roof as feminism regains popularity, Louise Ridley writes. Do advertising and media get enough kudos from Govt? By appointing someone with no direct experience to the DCMS, does the Govt value the industry, Mark Banham asks. MEC out to prove that two heads are better than one With new-business billings already flowing following the ascension of Stuart Bowden and Jason Dormieux, MEC has enjoyed early success with its joint leadership model. Louise Ridley reports. Why independence still has value in media land Smart agencies with the confidence to go it alone can prosper in this age of media consolidation, David Benady writes. Introducing supermarkets' new brand ambassadors: cheerful self-checkouts They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them. Latest blogs How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

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