| Engaging shoppers via mobile: you can if you know where to look | | 02 May 2014, 10:30AM |  We recently filmed 2,000 shoppers in and around retail sites on London's Oxford Street and in central Guildford – including John Lewis, Debenhams and House of Fraser - to find out where people are most likely to use their mobile phones. Doing this would uncover opportunities for retailers and other brands to create mobile encounters with shoppers.
| | | | EPG advertising - what is it and why might it work? | | 02 May 2014, 9:45AM |  Broadcasters across the globe are continually seeking ways to drive viewers to their TV programming lineups. Many are executing extensive promotions that blend traditional ad buys and social media to drive viewers to their new or returning shows.
| | | | Three important digital design trends | | 02 May 2014, 8:30AM | 
As a digital production studio focused on innovation, we're constantly grappling with the challenge presented by the evolving mix of device, software and platform - a trifecta of design in the current age. We rely on the magic that happens when physical product designers, hardware engineers, mobile application designers, backend API developers, and business strategists come together, bringing wildly different skills and perspectives to enable wholly fresh takes on completely new and digital products.
| | | | Advertising on the Internet of Things | | 01 May 2014, 10:03AM |  The Internet of Things (IoT) is the phenomenon of all objects being connected to the internet and it is set to dramatically change the way we live.
IoT promises to revolutionise the ordinary through wearable tech, driverless cars, connected pill bottles which inform patients when they need to take their medication, smart fridges which let you know when you're low on milk, through to British Gas encouraging its customers to save money by connecting their heating to the internet via its Hive product.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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