Campaign Sunday Best - Some of this week's most read features and opinions

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Who killed long copy? by Roger Horberry and Gyles Lingwood, 26 August 2014, 02:30PM Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more. Dave Trott: The difference between looking and seeing by Dave Trott, 26 August 2014, 09:00AM When Andrew Bastawrous was a little boy, he was failing most of his classes at school. 5 ways agencies can be more entrepreneurially focused by Tim Bourne, 27 August 2014, 10:34AM As clients become more entrepreneurially focused how can agencies re-gear to help? Tim Bourne, the chief executive of Exposure and chair of entrepreneurship for the Marketing Agencies Association, offers a five-point plan. Will Facebook's new ad format get a 'Like' from users? by Mark Holden, 27 August 2014, 09:59AM Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com. 3 top tips on how to save an epic social media fail by Iain Matthews, 20 August 2014, 12:21PM The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street. Going from adland to neverland 21 August 2014, 08:00AM James Swift meets five adlanders (The Famous Five, if you will) who have swapped one type of scamp for another by fulfilling their dream of writing children's books. Are shops adapting quickly to digital? 21 August 2014, 08:00AM Latest Jobs Campaign Marketing Manager Competitive + Bonus, London (Greater) / London (East), London (Greater) Exhibition Designers Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester Producer Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester Content Manager Competitive salary and benefits package, Manchester, Greater Manchester DIGITAL ACCOUNT MANAGER / £35K + Benefits £30000 - £35000 per annum, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.

Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 31st August 2014

Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller From YouTube sensation to BBC One: the story behind Doctor Who's new title sequence Why has Selfridges opened its Christmas shop 142 days early? Why personalisation is causing sleepless nights for marketers Playing 'game theory' as a marketing tool Programmatic for branding - marketing's best kept secret? Lawrence Dallaglio on his plans to make sponsorship more strategic with BBH Sport Why Amazon should tread carefully in the wake of its Twitch.tv acquisition JOBS BOARD Senior Brand Manager , Ball & Hoolahan£Excellent Salary Package , South East England / London (Greater) Innovation Senior Brand Manager , Ball & Hoolahan£48,000 + Car/Car Allowance , South East England Digital Marketing Specialist , Colyer London£25000 per annum , London (Central), London (Greater) Senior Brand Manager , DiageoGreat reward package for great talent , Amsterdam / Dublin / Madrid / London (Greater) Digital Display Executive (fashion e-commerce) , FarfetchCompetitive + bonus + benefits , London (Central), London (Greater)

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Campaign Saturday Shot - This week's most read news - Macmillan defends hijacking ice bucket challenge, Guinness Africa, Comparethemarket.com, River Island, Campaign Big Awards, Save the Children, Twitter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Macmillan defends hijacking ice bucket challenge by Sara Kimberley, 26 August 2014, 08:07AM Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon. Guinness Africa launches 'made of black' campaign with Kanye West ad by James Swift, 28 August 2014, 11:40AM Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black". Comparethemarket.com first UK brand to run Facebook Premium Video ads by Maisie McCabe, 26 August 2014, 12:00PM Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character. Models strip in River Island's first TV campaign by James Swift, 27 August 2014, 12:01AM River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range. AMV BBDO the most-nominated agency at the Campaign Big Awards by Kate Magee, 27 August 2014, 02:56PM Abbott Mead Vickers BBDO leads the way in the Campaign Big Awards with 25 nominations. London's top creatives share their summer reading by James Swift, 28 August 2014, 11:17AM As summer ends, Campaign asked some of the industry leading creatives what books fed their imagination over the holidays. Betfred eschews odds and offers in first brand campaign by Kate Magee, 28 August 2014, 12:20PM Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the third weekend of the new Premier League season. Mr Kipling "life is better with cake" by JWT London 26 August 2014, 08:13AM Game Of Thrones actress stars in online Karen Millen campaign by James Swift, 26 August 2014, 11:00AM Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign. Ikea "the time travel experiment" by Forsman & Bodenfors 22 August 2014, 01:15PM Twitter launches learning hub for agencies by Sara Kimberley, 28 August 2014, 07:37AM Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform. Save The Children seeks agency for 'digital transformation' by Kate Magee, 26 August 2014, 08:53AM Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape. JWT wins £70m corporate ad account for Tata by Jeremy Lee, 28 August 2014, 01:12PM JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate. Uncle Ben's "Ben's beginners" by Abbott Mead Vickers BBDO 27 August 2014, 12:04PM Cast of Toy Story return for Sky Broadband campaign by James Swift, 27 August 2014, 12:29PM Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service. Latest Jobs Campaign Marketing Manager Competitive + Bonus, London (Greater) / London (East), London (Greater) Exhibition Designers Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester Producer Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester Content Manager Competitive salary and benefits package, Manchester, Greater Manchester DIGITAL ACCOUNT MANAGER / £35K + Benefits £30000 - £35000 per annum, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.