Friday 29 August 2014

Campaign Daily Fix - Engine shareholders agree deal, McDonald's, JWT/Tata, Direct Line, Lawrence Dallaglio, Andy Jonesco, Intel

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Latest news
Engine placates rebels to seal Lake Capital deal
by James Swift and Kate Magee,
29 August 2014, 10:52AM
Engine placates rebels to seal Lake Capital deal
Engine Group shareholders have approved the company's £100 million sale to Lake Capital after rebels stalled the deal for more than a week.
McDonald's launches 40th anniversary campaign
by James Swift,
29 August 2014, 11:35AM
McDonald's launches 40th anniversary campaign
McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.
JWT wins £70m corporate ad account for Tata
by Jeremy Lee,
28 August 2014, 01:12PM
JWT wins £70m corporate ad account for Tata
JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.
Watch Harvey Keitel's Wolfe bark again in new Direct Line ads
by Maisie McCabe,
29 August 2014, 10:00AM
Watch Harvey Keitel's Wolfe bark again in new Direct Line ads
Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolfe from 'Pulp Fiction'.
Lawrence Dallaglio on his plans to make sponsorship more strategic with BBH Sport
by Alex Brownsell,
29 August 2014, 11:00AM
Lawrence Dallaglio on his plans to make sponsorship more strategic with BBH Sport
In a 12-year international rugby career, spanning 85 caps and including that golden Rugby World Cup triumph in 2003, Lawrence Dallaglio has witnessed triumph and failure aplenty - and not just on the field of play.
Andy Jonesco leaves Kinetic
by Maisie McCabe,
29 August 2014, 09:14AM
Andy Jonesco leaves Kinetic
Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.
Intel calls global creative pitch
by James Swift,
29 August 2014, 07:40AM
Intel calls global creative pitch
Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.
Ogilvy & Mather Paris appoints creative chief
by Kate Magee,
29 August 2014, 08:38AM
Ogilvy & Mather Paris appoints creative chief
Ogilvy & Mather Paris has appointed Baptiste Clinet as executive creative director.
Syfy hires Lowe and Partners for brand campaign
by Maisie McCabe,
28 August 2014, 03:00PM
Syfy hires Lowe and Partners for brand campaign
Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.
Promoted
Bailes and Unerman join Campaign CityLive Challenge judging panel
by Suzanne Bidlake,
28 August 2014, 02:32PM
Bailes and Unerman join Campaign CityLive Challenge judging panel
Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.

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Latest Work

Direct Line "break in" by Saatchi & Saatchi
29 August 2014, 08:57AM
Direct Line
Harvey Keitel reprises his Winston Wolfe character from Pulp Fiction in a new campaign for Direct Line. Saatchi Saatchi created the ad for the insurer, which debuts on 30 August during X Factor. The ad is the first in a series and introduces Dire...
Betfred "the dudes" by Brothers and Sisters
29 August 2014, 08:18AM
Betfred
Betfred s first brand campaign features two seniors who still know how knock a ball about. Brothers and Sisters created the ad, in which two older gentleman play keep-up with a football as they make their way down the street and into the bookmaker. T...
TalkTalk "X Factor idents" by CHI & Partners
28 August 2014, 08:01AM
TalkTalk
TalkTalk is releasing an app that allows users to make their own music videos and will use the best ones in its idents for The X Factor . The Mix-Off app creates videos featuring up to four participants, and users can pick one of nine songs and eigh...

Also in the news

Experian signs first AFP deal with LBC
by Maisie McCabe, 29 August 2014, 10:41AM
Google looks for retail partners to test delivery drones
by Shona Ghosh, 29 August 2014, 09:45AM
Guinness Africa launches 'made of black' campaign with Kanye West ad
by James Swift, 28 August 2014, 11:40AM
Twitter launches learning hub for agencies
by Sara Kimberley, 28 August 2014, 07:37AM
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