Wednesday 13 August 2014

Media PM - Havas Media wins £5m Penguin Random House business, plus Dentsu; IPC; Yahoo; CNN

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Media PM Bulletin
13th August 2014
Havas Media wins £5m Penguin Random House business
Havas Media wins £5m Penguin Random House business
Havas Media has been awarded the £5 million media business for Penguin Random House, the newly merged company.
Dentsu Aegis Network wins Wickes digital account
Dentsu Aegis Network wins Wickes digital account
Wickes, the home improvement retailer, has extended its relationship with Carat by appointing its Dentsu Aegis Network (DAN) to handle social, PPC and SEO business.
My Media Week: Jerry Wright
My Media Week: Jerry Wright
We catch up with Jerry Wright, chief executive of ABC, as he oversees the Consumer Magazine Report and makes his guest cricketing debut as MediaTel take on Kantar.
Why IPC Media joined the CMA
Why IPC Media joined the CMA
The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift?
Latest blogs
Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu
Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu
Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers.
Jerry Wright explains the changes to regional newspaper figures
Jerry Wright explains the changes to regional newspaper figures
How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains.
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.
Enmity, amity and Pats: how peace has broken out in newsbrands
Enmity, amity and Pats: how peace has broken out in newsbrands
The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks.
CNN's Petra Malenicka: 'We don't talk about TV anymore'
CNN's Petra Malenicka: 'We don't talk about TV anymore'
At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka.
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