Media AM - AppNexus, Greggs and social media, Steve Ballmer, Celebrity Big Brother

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20th August 2014

What the AppNexus investment means for RTB Steve Hobbs, the managing director of Dentsu Aegis Network's programmatic arm Amnet, gives his view on what the recent investment in AppNexus means for real time bidding (RTB) and the ad-tech industry. 3 top tips on how to save an epic social media fail The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street. Steve Ballmer quits Microsoft board less than six months after resigning as CEO Former Microsoft boss Steve Ballmer has quit the board less than half a year after leaving the chief executive post, ending his 34-year tenure at the technology group. Celebrity Big Brother returns with 2.9m viewers 'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures. French chocolatiers rebel and sweeten up public with social media campaign France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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