Media AM - Andy Jonesco leaves Kinetic, plus LBC, Engine, Google, McDonald's

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29th August 2014

Andy Jonesco leaves Kinetic Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect. Experian signs first AFP deal with LBC Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show. Engine placates rebels to seal Lake Capital deal Engine Group shareholders have approved the company's £100 million sale to Lake Capital after rebels stalled the deal for more than a week. Google looks for retail partners to test delivery drones Google has built and tested its own 'Project Wing' drone system, with the aim of speeding up deliveries. McDonald's launches 40th anniversary campaign McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events. Red Bull's #HeroTour campaign shows the awesome things people can do Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks. New Tesco boss arrives a month early after profit warning Incoming Tesco chief executive Dave Lewis will start his new job on Monday, rather than 1 October as previously announced. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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