Sunday 31 August 2014

Campaign Sunday Best - Some of this week's most read features and opinions

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Who killed long copy?
by Roger Horberry and Gyles Lingwood,
26 August 2014, 02:30PM
Who killed long copy?
Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more.
Dave Trott: The difference between looking and seeing
by Dave Trott,
26 August 2014, 09:00AM
Dave Trott: The difference between looking and seeing
When Andrew Bastawrous was a little boy, he was failing most of his classes at school.
5 ways agencies can be more entrepreneurially focused
by Tim Bourne,
27 August 2014, 10:34AM
5 ways agencies can be more entrepreneurially focused
As clients become more entrepreneurially focused how can agencies re-gear to help? Tim Bourne, the chief executive of Exposure and chair of entrepreneurship for the Marketing Agencies Association, offers a five-point plan.
Will Facebook's new ad format get a 'Like' from users?
by Mark Holden,
27 August 2014, 09:59AM
Will Facebook's new ad format get a 'Like' from users?
Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.
3 top tips on how to save an epic social media fail
by Iain Matthews,
20 August 2014, 12:21PM
3 top tips on how to save an epic social media fail
The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street.
Going from adland to neverland
21 August 2014, 08:00AM
Going from adland to neverland
James Swift meets five adlanders (The Famous Five, if you will) who have swapped one type of scamp for another by fulfilling their dream of writing children's books.
Are shops adapting quickly to digital?
21 August 2014, 08:00AM
Are shops adapting quickly to digital?
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