Media AM - Martin Sorrell, AppNexus, Jack Daniel's, Starcom, McCann London

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19th August 2014

Martin Sorrell earns 780 times more than average WPP employee Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report. AppNexus valued at $1.2bn after raising $60m AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion. Jack Daniel's owner kicks off global media review Brown-Forman, the spirits giant, is reviewing its $100 million (£60.1 million) global media account. Starcom hires Carat's Liam Brennan as digital strategy director Starcom has boosted its digital capabilities by hiring Carat's Liam Brennan as digital strategy director. McCann picks up Naked planning partner McCann London has hired Naked's head of strategy, Nathaniel Hill, as a planning partner. Beiersdorf postpones review after MAA criticisms of procedure Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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