| 7 things brands need to know about the Internet of Things | | Andy Hobsbawm | | 07 August 2014, 9:09AM |  A tectonic technology shift is underway as the physical world becomes part of the web. Our real and virtual lives are merging, powered by smart net-connected chips and mobile devices. As the Internet of Things becomes a mainstream reality, this creates tremendous opportunities for brands: how they form direct, ongoing digital connections with customers, and how they make their business and marketing operations smarter by gaining real-time analytics about every product interaction.
| | | | 5 key differences between the Japanese and UK/US search markets | | Richard Hartley | | 07 August 2014, 9:01AM |  It's not often you get the opportunity to work in Tokyo, let alone in one of the region's leading digital agencies. Luckily for me, our partnership with Frontier Digital Marketing in Japan gave me the chance to re-locate for a three month placement.
| | | | | | | Will News Corp get its apps right where NY Times may have gone wrong? | | Nick Zarb | | 06 August 2014, 8:54AM |  Rumours that News Corp is launching a news app targeted at 'millennial' readers comes hot on the heels of The New York Times launching three new apps. The New York Times has admitted that subscription numbers for these weren't as high as expected, blaming consumer confusion.
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