| 5 lessons marketers can learn from the toy industry | | The Wall | | 11 August 2014, 2:02PM |  Toys are very powerful and successful at engaging people so these marketers have an inherent advantage over others.
However, Exponential’s Francesca Bakerunearths data around toy shoppers to throw up five key lessons that marketers in all sectors can learn from to make their campaigns more effective.
| | | | Fairtrade celebrates its 20th birthday by rolling out a new website | | Susan Billinge | | 11 August 2014, 1:48PM |  Fairtrade Foundation celebrates it’s 20th anniversary this year.
The charity campaigns for better prices and fairer working conditions and terms for farmers and workers around the world. Together with creative consultancy Radley Yelder, Fairtrade has been remodeled the site to be more active and dynamic and encourage more interaction with users.
| | | | The story of WW1 on The Sun front pages | | Susan Billinge | | 08 August 2014, 2:31PM |  The Sun this week launched its own tribute to the millions of ordinary people – civilians and military – who were killed or injured in The First World War.
The 48-page special edition newspaper includes a series of front pages that show how the red top might have reported the events had it been around in 1914-1918.
| | | | 7 tips to protect your brand's social channels | | Adam Hildreth | | 08 August 2014, 8:24AM |  A day doesn’t go by without a story about a well-known company grappling with the reputational fallout of an offensive comment or image appearing on its Facebook page or Twitter stream. Sometimes the damage happens as a result of an inadvertent tweet by a member of the company's own social or community management team. (Think US Airways.)
| | | | | | Latest jobs | | | Senior Planner | | Recruiter The Marketing Practice | | Salary Dependent on experience | | Location Oxfordshire / East Hendred, Oxfordshire | | | | |  | | Social news from Brand Republic | | | | | | | | | | | | |
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