Thursday 28 August 2014

The Wall > Imogen Heap and the art of creative failure

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Imogen Heap and the art of creative failure
Rachel Bull
28 August 2014, 9:59AM

Imogen HeapSinger Imogen Heap's gig at the Roundhouse last Sunday night should be a lesson to us all in creative exploration of a digital world. It taught me two things: how to explore technology creatively, and how to fail with dignity.

Infographic: The rise of the feed
Chris Quigley
28 August 2014, 8:42AM

With mobile traffic growing seven times quicker than desktop growth, up to 30.2 million uniques in 2014 (according to Ofcom), the role of the *feed* has become core to people's everyday content consumption.

Are brands ready for the Millennials?
Julian Douch
27 August 2014, 9:35AM

Girls texting millenialsIn its recent communications market report Ofcom has proven that the millennium generation of 14 and 15-year-olds are the most technology-savvy in the UK. Their exposure and awareness to digital media and brand communication across all tech devices is going to equal if not surpass that of the current adult generation, which today is estimated at a staggering eight hours 41 minutes.

The blurred lines of native ads
Brian Brady
27 August 2014, 8:59AM

Facebook satireFacebook recently started labelling stories from The Onion as 'satire' to help its more gullible readers recognise a joke when it's coming at them. (Apparently headlines like 'Meerkats have dark, sinister side' can be open to serious interpretation). But how clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content?

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