| What's next for Twitter? | | Alex Young | | 20 August 2014, 8:50AM |  Twitter bounced back from a rough start to 2014 with a positive array of Q2 results, reporting stronger-than-expected financials and continued user growth. But what are Twitter's next steps to further monetise the platform and stand strong amongst its competitors?
| | | | Wearable tech would benefit from an haute couture approach | | Daniel Todaro | | 20 August 2014, 8:29AM |  Figures from CCS Insight suggest that sales of smart wearable devices are going to rocket from 9.7m last year to 135m in 2018. This is predicted to include 68m smart watches and 50m smart bands. It's not beyond the realms of possibility that the figures will prove accurate, though the claims don't seem especially well-supported as there's a lot that has to change between now and then if this massive boost in smart wearables is going to happen.
| | | | 4 brands that get user-generated content | | Robert Wragg | | 20 August 2014, 7:53AM |  Brands are increasingly turning to user-generated content as a means to market their product and message. As social media provides a platform for consumer-to-consumer conversation, brands are realising that they need to communicate in new ways to shape these discussions. They also understand that consumers don't have to be passive receivers of content, that in fact with the right marketing campaign, they can be made active - generating and distributing content themselves.
| | | | Cath Kidston social push asks 'do you like yours big or small?' | | Susan Billinge | | 19 August 2014, 12:06PM |  Cath Kidston’s ‘Do You Like Yours Big or Small?’campaign wants to know what you keep in your handbag, as part of a digital push to encourage engagement across social media.
Fans of the brand are being asked to photograph the contents of their bags and share the results, using the hashtag #totesbig or #totessmall, depending on their chosen style.
| | | | | | Latest jobs | | | Digital Marketing Manager | | Recruiter The Air Ambulance Service | | Salary The role attracts a salary of £27,000 - £32,000, contributory pension and other benefits. | | Location West Midlands Region / Warwickshire / Birmingham, West Midlands / Coventry, West Midlands / Leami... | | | PPC Executive | | Recruiter Salt | | Salary £100 - £150 per day | | Location West End | | | | | Senior Planner | | Recruiter The Marketing Practice | | Salary Dependent on experience | | Location Oxfordshire / East Hendred, Oxfordshire | | |  | | Social news from Brand Republic | | | | | | | | | | | | |
No comments:
Post a Comment