Friday 22 August 2014

Marketing Daily - John Lewis ends free tea and cake perk for loyalty scheme members + Hovis, Selfridges and Doctor Who

Marketing Daily Bulletin

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Marketing Daily Bulletin
Marketing Daily Bulletin , 22nd August 2014
John Lewis ends free tea and cake perk for loyalty scheme members
John Lewis ends free tea and cake perk for loyalty scheme members
Doctor Who fans allowed to pilot the Tardis with interactive YouTube game
Doctor Who fans allowed to pilot the Tardis with interactive YouTube game
Five lessons in brand management from the rise, fall and revival of Doctor Who
Five lessons in brand management from the rise, fall and revival of Doctor Who
Why Wimbledon defeats the US Open game, set and match in the social media arena
Why Wimbledon defeats the US Open game, set and match in the social media arena
Instagram appeals to brands with beefed-up ad analytics tools
Instagram appeals to brands with beefed-up ad analytics tools
McDonald's plots music scheme and mobile ordering in digital overhaul
McDonald's plots music scheme and mobile ordering in digital overhaul
Shock news - mobile and social consumers don't want irrelevant ads
Shock news - mobile and social consumers don't want irrelevant ads
Hottest virals: GoPro's surfing pig rules the waves, plus Apple and Nike
Hottest virals: GoPro's surfing pig rules the waves, plus Apple and Nike
Five agencies are trying to call - which phone do you pick up first?
Five agencies are trying to call - which phone do you pick up first?
Hovis seeks new marketing chief as Matt Hunt quits for digital agency
Hovis seeks new marketing chief as Matt Hunt quits for digital agency
Why has Selfridges opened its Christmas shop 142 days early?
Why has Selfridges opened its Christmas shop 142 days early?
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