Friday, 8 August 2014

The Wall > 7 tips to protect your brand's social channels

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The story of WW1 on The Sun front pages
Susan Billinge
08 August 2014, 2:31PM

SunThe Sun this week launched its own tribute to the millions of ordinary people – ­civilians and military – who were killed or injured in The First World War.

The 48-page special edition newspaper includes a series of front pages that show how the red top might have reported the events had it been around in 1914-1918.

7 tips to protect your brand's social channels
Adam Hildreth
08 August 2014, 8:24AM

TheartofsociallisteningA day doesn't go by without a story about a well-known company grappling with the reputational fallout of an offensive comment or image appearing on its Facebook page or Twitter stream. Sometimes the damage happens as a result of an inadvertent tweet by a member of the company's own social or community management team. (Think US Airways.)

Infographic: a visual history of marketing
Polly Becker
08 August 2014, 8:17AM

marketingmediaSquareDid you know business cards started to appear in the early 1600s? The first radio ads were aired in 1922, and e-commerce wasn’t invented until the 1970s? Nowadays, 83% of b2b marketers invest in social media to boost brand exposure. That’s according to this visual history of marketing, created by IDF Marketing, which tracks notable dates in marketing’s evolution since the sector began to emerge in 1450.

7 things brands need to know about the Internet of Things
Andy Hobsbawm
07 August 2014, 9:09AM

Internet of things by Steve Jurvetson FlickrA tectonic technology shift is underway as the physical world becomes part of the web. Our real and virtual lives are merging, powered by smart net-connected chips and mobile devices. As the Internet of Things becomes a mainstream reality, this creates tremendous opportunities for brands: how they form direct, ongoing digital connections with customers, and how they make their business and marketing operations smarter by gaining real-time analytics about every product interaction.

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Social news from Brand Republic

Hottest virals: Red Bull uses Playboy bunnies for stunt film, plus Louis Vuitton and Apple
by Gemma Charles, 08 August 2014, 12:00PM
Vita Coco gets into summer festival spirit with Vine demo
by Ben Hall, 08 August 2014, 10:00AM
Twitter hints at ecommerce after 'Payment & Shipping' option 'leaked'
by Ben Bold, 08 August 2014, 10:21AM
Spar targets younger audience with first mobile campaign
by Kim Benjamin, 08 August 2014, 08:46AM

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