Friday, 29 August 2014

Breaking news from Brand Republic - Google, Tesco, Direct Line, JWT, Intel, Syfy

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Google looks for retail partners to test delivery drones
Google looks for retail partners to test delivery drones
by Shona Ghosh
29 August 2014, 09:45AM
Google has built and tested its own 'Project Wing' drone system, with the aim of speeding up deliveries.
New Tesco boss arrives a month early after profit warning
New Tesco boss arrives a month early after profit warning
by Shona Ghosh
29 August 2014, 07:11AM
Incoming Tesco chief executive Dave Lewis will start his new job on Monday, rather than 1 October as previously announced.
Direct Line challenges rivals with Harvey Keitel 'fixer' ads
Direct Line challenges rivals with Harvey Keitel 'fixer' ads
by Alex Brownsell
29 August 2014, 10:00AM
Direct Line has challenged rival insurance firms to match its customer offering with a new �40m campaign starring Harvey Keitel as character Winston Wolf from cult movie 'Pulp Fiction'.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
29 August 2014, 08:30AM
Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.
JWT wins �70m corporate ad account for Tata
JWT wins �70m corporate ad account for Tata
by Jeremy Lee
28 August 2014, 01:12PM
JWT has picked up the estimated �50 million to �70 million corporate advertising account for Tata, the Indian conglomerate.
Intel calls global creative pitch
Intel calls global creative pitch
by James Swift
29 August 2014, 07:40AM
Intel, the computer chip manufacturer with revenue of $52.7 billion (�31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.
Andy Jonesco leaves Kinetic
Andy Jonesco leaves Kinetic
by Maisie McCabe
29 August 2014, 09:14AM
Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.
Top 10 ads of the week: Muller tantalises our tastebuds and brain boxes
Top 10 ads of the week: Muller tantalises our tastebuds and brain boxes
by Staff
29 August 2014, 08:30AM
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Hovis recruits ex-Diageo marketing veteran Philip Gladman
Hovis recruits ex-Diageo marketing veteran Philip Gladman
by Sara Spary
28 August 2014, 04:05PM
Hovis has announced that former Diageo marketing boss Philip Gladman will join the company in an interim capacity to help kick-start its marketing strategy.
Syfy hires Lowe and Partners for brand campaign
Syfy hires Lowe and Partners for brand campaign
by Maisie McCabe
28 August 2014, 03:00PM
Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.
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