Monday 18 August 2014

Campaign Daily Fix - Sir Martin Sorrell's pay, Hillarys, The Jewish Chronicle (JC), Facebook, Sainsbury's, Monsoon

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Latest news
Martin Sorrell earns 780 times more than average WPP employee
by James Swift,
18 August 2014, 10:47AM
Martin Sorrell earns 780 times more than average WPP employee
Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report.
Hillarys awards £18m media account to MediaCom
by Maisie McCabe,
18 August 2014, 12:14PM
Hillarys awards £18m media account to MediaCom
Hillarys, the blinds and shutter specialist, has awarded its £18 million media planning and buying account to MediaCom.
Jewish Chronicle apologises for running Gaza ad
by Maisie McCabe,
18 August 2014, 09:52AM
Jewish Chronicle apologises for running Gaza ad
The Jewish Chronicle (JC) has been forced to apologise for carrying an ad for the Disasters Emergency Committee Gaza appeal, following complaints from readers.
Facebook's 'Buy' button: a leap too far?
by Dan Hocking,
18 August 2014, 10:25AM
Facebook's 'Buy' button: a leap too far?
Dan Hocking, managing partner at Holler, checks out Facebook's 'Buy' button for brands.
Sainsbury's accused of anti-Semitism over removal of kosher products
by Ben Bold,
18 August 2014, 12:00PM
Sainsbury's accused of anti-Semitism over removal of kosher products
Sainsbury's is facing a barrage of condemnation after a manager of its Holborn branch decided to remove kosher food products from shelves because of fears that anti-Israeli protesters would vandalise the store.
Ad-ecdotes #1 Malcolm Green on Peter Schmeichel
by James Swift,
15 August 2014, 03:02PM
Ad-ecdotes #1 Malcolm Green on Peter Schmeichel
Campaign spoke to Green Cave People founder Malcolm Green about his time working with former Manchester United goal keeper Peter Schmeichel.
Monsoon Accessorize celebrates 30th birthday with digital push
by Jennifer Creighton,
18 August 2014, 09:00AM
Monsoon Accessorize celebrates 30th birthday with digital push
Monsoon Accessorize, the global fashion retail group, is to launch two digitally focused seasonal campaigns as part of its latest marketing strategy.
Head lice-killing mousse launches in the UK with cartoon campaign
by James Swift,
18 August 2014, 10:52AM
Head lice-killing mousse launches in the UK with cartoon campaign
Vamousse, a head lice-killing product by life sciences company TyraTech, is releasing a part-animated TV and cinema ad to announce its UK launch.
Magazine ABCs: a media agency viewpoint
by Stephanie Arlett,
15 August 2014, 02:30PM
Magazine ABCs: a media agency viewpoint
Stephanie Arlett, a media director at Amplifi@Carat, gives her view on what yesterday's Audit Bureau of Circulations report means for the magazine industry.
Promoted
Kick start the CityLive challenge
14 August 2014, 09:03AM
Kick start the CityLive challenge
Two teams compete this summer to push digital out-of-home to its limit.

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Latest Work

The Times and The Sunday Times "for the moments even we can't describe in words" by Grey London
18 August 2014, 08:17AM
The Times and The Sunday Times
The Times and The Sunday Times have released three TV spots, and a fourth ad to run on video-on-demand platforms, promoting their video sports highlights. The VoD spot (featured here) replaces the ambient sounds of football, rugby and cricket ma...
American Eagle Outfitters "portraits" by Translation
15 August 2014, 04:30PM
American Eagle Outfitters
American Eagle Outfitters, the clothes retailer, has released a campaign that makes a virtue of its wide range of styles and sizes by claiming it is a fightback against other brands narrow interpretation of beauty. Translation created the campaign, ...
Pets at Home "my pet moments - vets and grooming" by Krow
15 August 2014, 02:17PM
Pets at Home
Pets at Home has released its second ad comprising borrowed footage of people s pets. Krow created the TV ad, which features a cover of The Wannadies You And Me Song , which has been released as a single, with all the profits going to the Support A...

Also in the news

PepsiCo takes on Coke's Zico and Vita Coco with coconut water launch
by Shona Ghosh, 18 August 2014, 12:15PM
Northern & Shell promotes digital director Jason Mawer to commercial director
by Maisie McCabe, 18 August 2014, 11:55AM
Volvo unveils XC90 in run up to brand 'relaunch'
by Ben Bold, 18 August 2014, 08:33AM
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by Jennifer Creighton, 18 August 2014, 08:00AM
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