| | | | | | WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2. | | | | | | | | | | | | | Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks. | | | | | | | | | | | | | Amazon has bought online video service Twitch in a surprise $970m (£585m) cash deal. | | | | | | | | | | | | | Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children. | | | | | | | | | | | | | | | | | When Andrew Bastawrous was a little boy, he was failing most of his classes at school. | | | | | | | | | | | | | Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon. | | | | | | | | | | | | | | | | | | It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. | | | | | | | | | | | | | The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? | | | | | | | | | | | | | Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. | | | | | | | | | | | | | How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. | | | | | | | | | | | | | Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. | | | | | | | | | | |
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