Media PM - Hearst UK, The X Factor, magazine ABCs, BuzzFeed, Stefano Hatfield

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21st August 2014

Jones brings refreshing perspective to Hearst UK The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani. Advertisers and agencies get ready for The X Factor With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks. You don't have to be a misery guts to succeed - just ask the toll-road hero It's August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work. ABCs hint at consolidation ahead for women's titles Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson. The BuzzFeed investment shows our industry needs to get to grips with native The people I know in the UK media business have little time for the terms "native advertising" or "organic reach". Talking about my generation The over-50s are a fast-growing demographic controlling four-fifths of the UK's disposable wealth. So why do advertisers continue to ignore them, Stefano Hatfield asks. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Digital Display Executive (fashion e-commerce) , Farfetch Competitive + bonus + benefits, London (Central), London (Greater) Media Manager , Bray Leino £Competitive (depending on experience), Barnstaple, Devon / Bristol, City of Bristol Business Development Manager , Global Sports Jobs Competitive, London (Central), London (Greater) Business Development Manager , EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) Mobile Advertising Sales Manager , Gameloft Competitive + Bonus, Victoria, London (Greater)

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