Marketing Daily - Apple invitation sparks iPhone 6 and smartwatch fever + Direct Line, McDonald's and Walkers

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Marketing Daily Bulletin , 29th August 2014

Apple invitation sparks iPhone 6 and smartwatch fever Direct Line challenges rivals with Harvey Keitel 'fixer' ads Top 10 ads of the week: Muller tantalises our tastebuds and brain boxes Lawrence Dallaglio on his plans to make sponsorship more strategic with BBH Sport McDonald's anniversary ad assures consumers it is always 'there in the background' Google looks for retail partners to test delivery drones New Tesco boss arrives a month early after profit warning Programmatic for branding - marketing's best kept secret? Walkers transforms London bus stops into Twitter-activated vending machines Hovis recruits ex-Diageo marketing veteran Philip Gladman Viral review: Old Spice does Ice Bucket Challenge with a twist Red Bull's #HeroTour campaign shows the awesome things people can do British American Tobacco appoints Andrew Gray as head of marketing JOBS BOARD Senior Brand Manager , Ball & Hoolahan£Excellent Salary Package , South East England / London (Greater) Digital Marketing Specialist , Colyer London£25000 per annum , London (Central), London (Greater) Senior Brand Manager , DiageoGreat reward package for great talent , Amsterdam / Dublin / Madrid / London (Greater) Digital Display Executive (fashion e-commerce) , FarfetchCompetitive + bonus + benefits , London (Central), London (Greater) Campaign Marketing Manager , EMAPCompetitive + Bonus , London (Greater) / London (East), London (Greater)

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