Media AM - Nestle, account losses, Channel 4, Bauer Media, #WhichMarketerAreYou?

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11th August 2014

Nestlé reviews £60m UK media for first time in 10 years Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert. Bouncing back from business-loss bombshells It's been quite a year for significant account departures: Asda stopped shopping with Saatchi & Saatchi, Dixons unplugged M&C, BMW motored out of WCRS and now Virgin Atlantic has flown out of the doors of Rainey Kelly. Jimmy Doherty gets taste for South African wine in C4 partnership Nederburg, the Distell-owned South African wine brand, will launch its first UK TV campaign in September, starring the presenter and farmer Jimmy Doherty. London's top strategists share their summer reading Campaign asks some of the industry's top strategists what they'll be reading on the beach. Bauer Media appoints Sam Jones as digital managing director Bauer Media UK has appointed former Perform Group's Sam Jones as managing director, digital. The quiz results are in: you are Roisin Donnelly #WhichMarketerAreYou? An amazing 5,000 of you took part in our quiz last week to determine which leading marketer you most closely resemble in #WhichMarketerAreYou? Newspaper ABCs: Print circulations for July 2014 All national newspapers have lost circulation in the last year, but the most resilient has been News UK's paywalled The Times, according to figures from the Audit Bureau of Circulations. Channel 4 hires Carat's Adrian English in trading role Channel 4 has hired Adrian English, the head of media investment at Carat, in the newly-created role of group investment lead. CONTENTed expands team with Hogg and Foley CONTENTed Digital Media, the venture set up by former TalkSport leaders Adam Bullock and Moz Dee, has expanded its management team with two senior hires. Media Week Awards 2014 shortlist The shortlist for October's Media Week Awards 2014 can now be revealed, and following more competition and entries than ever before, all the companies to have made the cut have reason to celebrate. Latest blogs Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka.

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