| |  | | | | | Marketers seem reluctant to wholeheartedly embrace mass personalisation, writes Amy Kean, head of futures at Havas Media. | | |  | | | | | Hovis has lost marketing chief Matt Hunt to its own digital agency and is on the hunt for his successor. | | |  | | | | | Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart. | | |  | | | | | Counting down the 10 most-recalled ads, in association with TNS and Ebiquity. | | |  | | | | | Aviva has appointed British Gas boss Andrew Brem as its first chief digital officer, as the insurer looks to drive a "group-wide digital transformation". | | |  | | | | | Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Best Buy, Kidspot and the San Francisco 49ers. | | | | | | | Latest jobs | | | Head of Marketing | | Recruiter Domino's | | Salary £Six figure package + Car + Benefits | | Location Milton Keynes, Buckinghamshire | | | | | Category Manager | | Recruiter Jarlett de Grouchy | | Salary £40000 - £45000 per annum + Car + Package | | Location Surrey / London (Central), London (Greater) | | |  | | From the blogs  | | | | | | | | | | | | | | | | |
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