|  | | Latest news
| | | | |  | | River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range. | | | | | |  | | Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more. | | | | | |  | | Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world. | | | | | |  | | Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com. | | | | | |  | | A Government TV ad has been banned by the Advertising Standards Authority for misleadingly implying that consumers could save more money than they would need to spend when signing up to a "Green Deal" assessment and installing energy efficiency impro... | | | | | |  | | Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub. | | | | | |  | | Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm. | | | | | |  | | As clients become more entrepreneurially focused how can agencies re-gear to help? Tim Bourne, the chief executive of Exposure and chair of entrepreneurship for the Marketing Agencies Association, offers a five-point plan. | | | | | |  | | BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today. | | | | | |  | | IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores. | | | | Promoted | | | | |  | | Last week, we were introduced to Team Hanås. This week, meet Team Sandoz. | | | ________ | | Latest Work | | | | |  | | Sophie Turner, who plays Sansa Stark in Game Of Thrones , has been revealed as the face of Karen Millen's autumn/winter 2014 campaign. Activity, created by October Sun, includes an online film, called "the journey", in which Turner strolls through E... | | | | | |  | | Mr Kipling, the Premier Foods brand, suggests that life is better with cake in a new TV campaign. JWT London created the ad, in which a young boy shares a Mr Kipling cake with his imaginary pink elephant. It ends with the brand s "exceedingly good" s... | | | | | |  | | The hypnotist Justin Tranz convinces Ikea shoppers that they are experiencing their future in a new online campaign for the furniture retailer. Forsman Bodenfors, the Stockholm agency behind last year s "the epic split" ad for Volvo Trucks, created... | | | | | | |
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