Friday 15 August 2014

Breaking news from Brand Republic - Amazon v George Orwell, plus Coca-Cola; YouTube; M&S; Magazine ABCs

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Amazon enters unlikely dispute with George Orwell
Amazon enters unlikely dispute with George Orwell
by Alex Brownsell
15 August 2014, 08:30AM
Mighty ecommerce giant Amazon has found itself embroiled in an unlikely battle with George Orwell, some 64 years after the author's death.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
15 August 2014, 08:30AM
Neil Munn is promoted to global chief executive at Bartle Bogle Hegarty and Samsung hires McLaren Automotive's James Keady as its UK digital head, in this week's round-up of people moves in advertising, marketing and media.
Coke eyes energy drink sector growth with Monster stake
Coke eyes energy drink sector growth with Monster stake
by Alex Brownsell
15 August 2014, 09:03AM
Coca-Cola has revealed it is to acquire a stake in energy drink brand Monster, as the company seeks to increase its stake in the energy drinks market.
McCann poaches TBWA's Tom Wong
McCann poaches TBWA's Tom Wong
by Maisie McCabe
15 August 2014, 09:45AM
McCann London has poached Tom Wong, the development director at TBWA\London, for the newly-created role of managing partner in charge of developing new business.
Four lessons from a day with YouTube stars
Four lessons from a day with YouTube stars
by James Swift
15 August 2014, 09:25AM
Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.
M&S launches fuller-breasted lingerie digital campaign
M&S launches fuller-breasted lingerie digital campaign
by Jennifer Creighton
14 August 2014, 12:00PM
M&S has unveiled a minute-long online film created by an all-female team, which aims to celebrate positive body image.
BT Sport signs Ian Wright and Robbie Savage
BT Sport signs Ian Wright and Robbie Savage
by Arif Durrani
14 August 2014, 12:18PM
BT Sport enters the Premier League 2014/15 this Saturday with footballer pundits Ian Wright and Robbie Savage leading its coverage.
Viral review: E-cig brand blu charts the story of house music in online series
Viral review: E-cig brand blu charts the story of house music in online series
by Be On
14 August 2014, 10:45AM
Social video experts Be On review the the latest viral by e-cigarette blu.
Magazines ABCs: NME print sales drop below 15,000
Magazines ABCs: NME print sales drop below 15,000
by Oliver Luft
14 August 2014, 03:14PM
IPC Media's iconic 62-year-old music title NME suffered an almost 19 per cent decline period on period in its joint print and digital circulations in the first half of the year.
Magazine ABCs: Top 100 at a glance
Magazine ABCs: Top 100 at a glance
by Arif Durrani
14 August 2014, 04:30PM
The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations.
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From the blogs

Programmatic is not a four letter word
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