Tuesday, 19 August 2014

Digital AM - AppNexus, Vodafone, Groupon, Starcom, Adidas

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AppNexus valued at $1.2bn after raising $60m
AppNexus valued at $1.2bn after raising $60m
by Maisie McCabe
19 August 2014, 09:41AM
AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.
Vodafone ranked 'worst' UK mobile network as EE tops table
Vodafone ranked 'worst' UK mobile network as EE tops table
by Shona Ghosh
19 August 2014, 11:31AM
Vodafone has ranked last in a report examining the performance of the UK's mobile networks, while EE has claimed the top spot.
Starcom hires Carat's Liam Brennan as digital strategy director
Starcom hires Carat's Liam Brennan as digital strategy director
by Kate Magee
19 August 2014, 11:11AM
Starcom has boosted its digital capabilities by hiring Carat's Liam Brennan as digital strategy director.
Groupon on why discounting alone is no longer enough
Groupon on why discounting alone is no longer enough
by Nicola Kemp
19 August 2014, 10:30AM
As Groupon seeks to reinvent itself as an online marketplace, Nicola Kemp asks if consumers are suffering from discount fatigue.
Beiersdorf postpones review after MAA criticisms of procedure
Beiersdorf postpones review after MAA criticisms of procedure
by Maisie McCabe
18 August 2014, 04:18PM
Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.
Adidas promotes 'life-sized' Predator Instinct video game with killer robot ad
Adidas promotes 'life-sized' Predator Instinct video game with killer robot ad
by Ben Bold
18 August 2014, 12:20PM
A short film full of strobe effects, super-fast edits and barely-glimpsed images of a scary robot firing a laser rifle at a footballer forms the basis of a call-to-action for Adidas' 'Predator Instinct: The Game' football challenge.
Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020
Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020
by Ben Bold
19 August 2014, 09:03AM
Samsung has agreed to extend its sponsorship of the Olympics Games until 2020, when Tokyo will host the Games.
E-cig brand Blu appoints James Dodkin as marketing director
E-cig brand Blu appoints James Dodkin as marketing director
by Alex Brownsell
18 August 2014, 11:30AM
E-cigarettes brand Blu has bolstered its marketing efforts with the appointment for former L'Oreal marketer James Dodkin as the brand's first UK marketing director.
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