Wednesday 6 August 2014

Campaign Daily Fix - DFS, e-cigs, Dave Trott, M&C Saatchi, Lucozade, Nial Ferguson, Morrisons, JWT, drugs

 

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Latest news
DFS appoints Karmarama for data and direct account
by Kate Magee,
06 August 2014, 11:17AM
DFS appoints Karmarama for data and direct account
DFS, the sofa retailer, has appointed Karmarama to create and implement a direct marketing and data management strategy.
E-cigarette poster ad banned on race and age grounds
by Kate Magee,
06 August 2014, 09:18AM
E-cigarette poster ad banned on race and age grounds
The Advertising Standards Authority has banned a poster by the e-cigarette company Nicofresh after complaints that it was offensive on the grounds of race and age.
Dave Trott: A rose, by any other name
by Dave Trott,
05 August 2014, 01:49PM
Dave Trott: A rose, by any other name
Have you ever wondered why Bank Holidays are called that?
M&C Saatchi expands in India with February merger
by Maisie McCabe,
06 August 2014, 12:16PM
M&C Saatchi expands in India with February merger
M&C Saatchi Worldwide is merging its Delhi agency with the independent creative agency February to launch M&C Saatchi February.
Lucozade pumps £2m into sweetening low-sugar lemonade
by James Swift,
06 August 2014, 12:09PM
Lucozade pumps £2m into sweetening low-sugar lemonade
Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.
Nial Ferguson stripped of MD role in Future restructure
by Arif Durrani,
06 August 2014, 10:18AM
Nial Ferguson stripped of MD role in Future restructure
Future, the consolidating international media group, has unveiled its new executive management team under chief executive Zillah Byng-Maddick.
Morrisons TV ad banned by ASA for promoting unhealthy eating among kids
by Ben Bold,
06 August 2014, 08:55AM
Morrisons TV ad banned by ASA for promoting unhealthy eating among kids
An ad for supermarket Morrisons that depicted a young girl throwing away the salad from the burger her mother had prepared for her, has been banned by the Advertising Standards Authority for promoting unhealthy eating habits among children.
JWT London bolsters planning department
by Jeremy Lee,
06 August 2014, 09:44AM
JWT London bolsters planning department
JWT London has boosted its planning department with two new hires, bringing in Anne McCreary and Robert Goodwin.
Entertainment ad banned for implying illegal drug use
by Maisie McCabe,
06 August 2014, 11:37AM
Entertainment ad banned for implying illegal drug use
The Advertising Standards Authority has rapped the Inverness City Advertiser (ICA) for implying illegal drug use in an email mailer for its website Whatsonhighlands.com.
Murdoch's 21st Century Fox withdraws £80bn bid for Time Warner
by Arif Durrani,
05 August 2014, 09:48PM
Murdoch's 21st Century Fox withdraws £80bn bid for Time Warner
Rupert Murdoch's 21st Century Fox has withdrawn its $80 billion takeover offer for US entertainment giant Time Warner, blaming an inability to engage with its board and a fall in its own share value since tabling the offer.

Latest Work

The Royal British Legion "every man remembered" by Rainey Kelly Campbell Roalfe/Y&R
06 August 2014, 11:07AM
The Royal British Legion
The Royal British Legion has released a print campaign remembering fallen World War One soldiers with celebrity namesakes. Rainey Kelly Campbell Roalfe/Y R created the ads, which prod people to visit The Royal British Legion s online campaign to comm...
Dodge "don't touch my dart" by Wieden & Kennedy Portland
06 August 2014, 09:05AM
Dodge
Craig Robinson, one of the stars of the US version of The Office , and Jake Johnson, and actor in the comedy show, New Girl , feature in Dodge s campaign for its Dart model car. Wieden Kennedy Portland created the series of humorous TV ads, which...
Adidas "Leo Messi - back in Barcelona" by Iris Worldwide
05 August 2014, 09:07AM
Adidas
The Barcelona striker Lionel Messi or at least a projection of him features in Adidas online film launching the new Adizero f50 football boots. Iris Worldwide, which created the ad, describes it as "a monument to the man, the way he plays and th...

Also in the news

Mischa Barton fronts e-cigarette campaign in search of Britain's most stylish 'vaper'
by Kim Benjamin, 06 August 2014, 11:48AM
Buzzfeed appoints Greg Coleman as president
by Arif Durrani, 05 August 2014, 11:15PM
Shredded Wheat ad banned for misleading sugar claims
by Kim Benjamin, 06 August 2014, 10:32AM
Mark Hollinshead leaves Trinity Mirror for sporting events company
by Maisie McCabe, 05 August 2014, 12:30PM
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