| Cath Kidston social push asks 'do you like yours big or small?' | | Susan Billinge | | 19 August 2014, 12:06PM |  Cath Kidston’s ‘Do You Like Yours Big or Small?’campaign wants to know what you keep in your handbag, as part of a digital push to encourage engagement across social media.
Fans of the brand are being asked to photograph the contents of their bags and share the results, using the hashtag #totesbig or #totessmall, depending on their chosen style.
| | | | Oxford English Dictionary adds 10 ad tech words | | Carl Holmquist | | 19 August 2014, 8:40AM |  You know when the industry you work in is making an impact on the wider consumer world when you hear that the vocabulary you and your peers use at work every day has been acknowledged by the Oxford English Dictionary.
| | | | Our glorious summer of sport 2014 - The medal winners | | Adrian Burton | | 19 August 2014, 8:11AM |  Whilst it didn’t start well for our British sports men and women on their various fields of dreams, this summer has given us some real highs and some truly terrible lows. It certainly must have tested the mettle of the brands responsible for making the many aspects of modern sport possible.
| | | | Turning car brands into screen icons | | Zoe Jones | | 19 August 2014, 7:53AM |  Honda's recent move to develop its own YouTube channel reflects a growing trend amongst brands to develop their own content, and was borne out of a desire to move beyond traditional advertising. While the decision to develop rich, bespoke content should be roundly applauded, perhaps there are additional formats to showcase such content and maximise Honda's efforts.
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