The Wall > Watch: YouTube stars on brand partnerships

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The long arm of tech James Parton 14 August 2014, 10:43AM Empowered, technology-savvy customers are disrupting just about every industry out there and brands are not exempt. The age of the consumer has placed harsh and unfamiliar demands on brands which has forced them to make changes in how they develop, market, sell and deliver products and services. Watch: YouTube stars on brand partnerships Georgina Brazier 14 August 2014, 9:28AM Fashion vlogger Louise Pentland (aka Sprinkle of Glitter) and Dutch YouTubers Jordi Bussche (Kewebblekop) and Jelle Van Vucht (Jelly) tell us how their audiences react when they team up with brands in their videos. Collaboration is the key to the future of European OOH Shaun Gregory 14 August 2014, 7:38AM The Out of Home (OOH) sector currently sits on a launchpad. After one of the worst recessions in living memory, the advent of digital, social and mobile marketing, and the resilience of TV and print advertising, many doomsayers predicted the demise of OOH. Yet, latest figures from the Outdoor Media Centre have revealed that UK OOH advertising saw a 6.4% rise in Q2 2014, equating to over a quarter of a billion pounds, compared with the same quarter in the previous year. This represents the fourth biggest quarter of spend in the medium’s history. Watch: The Wall meets YouTube star Zoella Georgina Brazier 13 August 2014, 9:26AM Beauty, fashion and lifestyle vlogger Zoella has more than 5.5 million fans subscribed to her YouTube channel and is among the new generation of celebrities making a name for themselves among throngs of teenage consumers. Latest jobs Senior Planner Recruiter The Marketing Practice Salary Dependent on experience Location Oxfordshire / East Hendred, Oxfordshire New Business Manager - Considering Full or Part Time (Would fit around school hours) - Ad Agency Recruiter Stonor Salary Completely depends on level of experience - £25K - £45K Location Berkshire / Hertfordshire / Amersham, Buckinghamshire / Rickmansworth, Hertfordshire / Watford, H... Brand Manager UK Recruiter PSD Group Salary £60,000 + car allowance + bonus + benefits Location London (West), London (Greater) Digital Display Manager - Fab Agency! Recruiter GoodEgg Digital Salary Circa £35k + great benefits Location South East England / London (Central), London (Greater) Digital Marketing Assistant- Beauty - up to £22k Recruiter Blue Skies Marketing Recruitment Salary £20000 - £22000 per annum, Benefits: + Benefits Location London (Greater) Graduate Media Planner/Buyer Recruiter Stonor Salary 18-23K Location Bedfordshire / Buckinghamshire / Hertfordshire Social news from Brand Republic Viral review: E-cig brand blu charts the story of house music in online series by Be On, 14 August 2014, 10:45AM Barclays named as top bank on social while price comparison brands dominate SEO by Sally Charnley, 14 August 2014, 10:00AM Why brands are un-friending Facebook to follow Twitter by Matthew Burns, 14 August 2014, 10:00AM A&E/DDB to focus on content and social for Virgin Atlantic by Maisie McCabe, 14 August 2014, 08:00AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders