Marketing Daily - Guinness Africa launches 'made of black' campaign with Kanye West ad + Samsung, Magnum, Lidl

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Marketing Daily Bulletin , 28th August 2014

Guinness Africa launches 'made of black' campaign with Kanye West ad Samsung unveils vibrating 'necklace' for incoming calls Magnum beacon tech allows Londoners to 'get together' for ice cream Lidl focuses on 'modern' brand credentials in £20m ad push Playing 'game theory' as a marketing tool Pernod Ricard set to replace CMO Martin Riley Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony TalkTalk targets greater brand personality with 'ambitious' X Factor campaign Justin King: 'There was a naughty boy in me' GSK refreshes corporate sites in wider brand refocus JOBS BOARD Senior Brand Manager , Ball & Hoolahan£Excellent Salary Package , South East England / London (Greater) Digital Marketing Specialist , Colyer London£25000 per annum , London (Central), London (Greater) Senior Brand Manager , DiageoGreat reward package for great talent , Amsterdam / Dublin / Madrid / London (Greater) Digital Display Executive (fashion e-commerce) , FarfetchCompetitive + bonus + benefits , London (Central), London (Greater) Campaign Marketing Manager , EMAPCompetitive + Bonus , London (Greater) / London (East), London (Greater)

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