Sunday, 10 August 2014

Campaign Sunday Best - Some of the best features and opinions from the last month

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6 ads that made... Bartle Bogle Hegarty
by John Hegarty,
17 July 2014, 08:00AM
6 ads that made... Bartle Bogle Hegarty
Sir John Hegarty looks back at some of the best ads created during Bartle Bogle Hegarty's 34 years and how, in its own way, each spot was groundbreaking.
Dear ad agency CEO, please help me...
24 July 2014, 08:00AM
Dear ad agency CEO, please help me...
How do agency bosses respond to student pleas for advice and work placements? Jeremy Lee goes undercover to find out.
Want a tactical ad? Should have gone to Specsavers
by Graham Daldry,
28 July 2014, 08:59AM
Want a tactical ad? Should have gone to Specsavers
Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.
Can the creative/media schism ever be fixed?
by Claire Beale,
17 July 2014, 08:00AM
Can the creative/media schism ever be fixed?
I sat through a presentation from a big, bright media agency the other day.
Noel Fielding: Adland's loss, comedy's gain
by Joan Ellis,
01 August 2014, 08:33AM
Noel Fielding: Adland's loss, comedy's gain
As the second series of Noel Fielding's Luxury Comedy gets under way, Joan Ellis, the author, copywriter and advertising lecturer gives her view on what might have been.
Real-time advertising: is it all about now?
by Lawrence Green,
14 July 2014, 12:38PM
Real-time advertising: is it all about now?
Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut.
Rock 'n' roll brand
10 July 2014, 08:00AM
Rock 'n' roll brand
As an art student in New York, Dave Trott befriended a future punk pioneer who understood that image was more powerful than substance.
Dave Trott: Throwing money away
by Dave Trott,
29 July 2014, 11:04AM
Dave Trott: Throwing money away
European farmers throw away three hundred million tons of fruit and vegetables a year.
Are creatives too isolated from media?
24 July 2014, 08:00AM
Are creatives too isolated from media?
Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?
False economy
10 July 2014, 08:00AM
False economy
Media impact does not equal real-world effectiveness, despite what goes on in Cannes, Craig Mawdsley says.
Feminism is no longer a dirty word
17 July 2014, 08:00AM
Feminism is no longer a dirty word
There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.
Gregory has ambitious plans for Exterion Media
17 July 2014, 08:00AM
Gregory has ambitious plans for Exterion Media
Three days into his role as the international chief executive of Exterion Media - the company known as CBS Outdoor until January - Shaun Gregory is already a bit bored of the obvious questions.
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