The Wall > Are brands ready for the Millennials?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Are brands ready for the Millennials? Julian Douch 27 August 2014, 9:35AM In its recent communications market report Ofcom has proven that the millennium generation of 14 and 15-year-olds are the most technology-savvy in the UK. Their exposure and awareness to digital media and brand communication across all tech devices is going to equal if not surpass that of the current adult generation, which today is estimated at a staggering eight hours 41 minutes. The blurred lines of native ads Brian Brady 27 August 2014, 8:59AM Facebook recently started labelling stories from The Onion as 'satire' to help its more gullible readers recognise a joke when it's coming at them. (Apparently headlines like 'Meerkats have dark, sinister side' can be open to serious interpretation). But how clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content? The three dimensions of customer loyalty Matt Holt 26 August 2014, 10:05AM As performance marketers have known for decades, loyalty marketing, the act of increasing customer value by focusing efforts on your existing customers, can be a powerful driver of company growth. Research conducted by Bain & Co has shown that retailers with a loyalty programme are 88% more profitable, on average, than competitors without one. Pornstars have great customer service Karel Kumar 26 August 2014, 9:06AM This salacious title all stemmed from a conversation I had with an old client, now friend over a drink after work one evening. We were in an uber trendy spot in the trendiest part of East London. The girls had chunks missing out of their hair, the gents beards were groomed to the perfect length and everyone was rocking the Nordic wardrobe. Latest jobs Senior Planner Recruiter The Marketing Practice Salary Dependent on experience Location Oxfordshire / East Hendred, Oxfordshire Director of Planning Recruiter Digital Gurus Salary £61000 - £66000 Per Annum Location London Sky AdSmart Local Sales Executive Recruiter Sky Salary negotiable Location London Campaign Marketing Manager Recruiter EMAP Salary Competitive + Bonus Location London (Greater) / London (East), London (Greater) ACCOUNT HANDLERS - WANTED - £25K TO £40K Recruiter Stonor Salary £25k to £40k Location London & Home Counties Head of Paid Social Media Advertising Recruiter AH Digital Salary £75,000 - £90,000 per annum Location London (Greater), London (Central) Social news from Brand Republic Will Facebook's new ad format get a 'Like' from users? by Mark Holden, 27 August 2014, 09:59AM MIG's Barry Houlihan launches BreatheSport social network by Jeremy Lee, 27 August 2014, 09:10AM How Fisher-Price is reaching out to Millennial mums by Nicola Kemp, 27 August 2014, 10:30AM Facebook to crack down on 'clickbait' articles by Shona Ghosh, 26 August 2014, 03:30PM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders