Friday 29 August 2014

Digital AM - Apple invitation sparks iPhone 6 and smartwatch fever, plus Google; Red Bull; Intel; Magnum

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Apple invitation sparks iPhone 6 and smartwatch fever
Apple invitation sparks iPhone 6 and smartwatch fever
by Shona Ghosh
29 August 2014, 11:45AM
Apple has sent out press invitations to a "special event" on 9 September, when it is widely expected to launch at least one new iPhone and a smartwatch.
Google looks for retail partners to test delivery drones
Google looks for retail partners to test delivery drones
by Shona Ghosh
29 August 2014, 09:45AM
Google has built and tested its own 'Project Wing' drone system, with the aim of speeding up deliveries.
Red Bull's #HeroTour campaign shows the awesome things people can do
Red Bull's #HeroTour campaign shows the awesome things people can do
by Alex Player
29 August 2014, 10:00AM
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.
Intel calls global creative pitch
Intel calls global creative pitch
by James Swift
29 August 2014, 07:40AM
Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.
Programmatic for branding - marketing's best kept secret?
Programmatic for branding - marketing's best kept secret?
by Attila Jakab
29 August 2014, 10:00AM
Programmatic is one of the industry's hottest topics but one important angle has been pretty much overlooked, reports Attila Jakab, client strategy director at Infectious Media
Magnum beacon tech allows Londoners to 'get together' for ice cream
Magnum beacon tech allows Londoners to 'get together' for ice cream
by Sara Spary
28 August 2014, 12:21PM
Ice cream brand Magnum has unveiled a smartphone app that allows users to seek out friends in the local area and invite them to "get together for a Magnum".
Media: Five ways in which the world is getting with the programmatic
Media: Five ways in which the world is getting with the programmatic
by Mike Peralta, AudienceScience
28 August 2014, 11:00AM
The future of programmatic lies in new technology that brings transparency and control for advertisers.
Samsung unveils vibrating 'necklace' for incoming calls
Samsung unveils vibrating 'necklace' for incoming calls
by Shona Ghosh
28 August 2014, 12:15PM
Samsung has unveiled two new wearable devices, including a pair of headphones that clasp around the user's neck and vibrate whenever there's a new call or text.
Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony
Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony
by Gemma Charles
28 August 2014, 10:00AM
The latest virals from Kia, Nike and Sony.
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