Thursday 14 August 2014

Breaking news from Brand Republic - Twitter, Tesco, Qatar Airways, TfL, London Live

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East Coast Trains jumps on board Twitter's video service
East Coast Trains jumps on board Twitter's video service
by Jennifer Creighton
14 August 2014, 09:00AM
East Coast Trains has become one of the first UK brands to trial Twitter's new promoted video ad service.
Cooper and Heiss rejoin Dare
Cooper and Heiss rejoin Dare
by Staff
14 August 2014, 08:00AM
Dare has rehired Brian Cooper and Flo Heiss to form a new creative leadership team with the current creative director, Vassilios Alexiou.
Tesco attempt to trademark logo 'dashes' denied
Tesco attempt to trademark logo 'dashes' denied
by Alex Brownsell
14 August 2014, 08:00AM
Tesco has been denied in its attempt to trademark the blue dashes in its logo, after the Intellectual Property Office (IPO) insisted the shape was too "simple".
Karmarama acquires Nice app agency
Karmarama acquires Nice app agency
by James Swift
14 August 2014, 08:00AM
Karmarama has acquired the mobile app specialist Nice Agency.
Osmond leaves Nabs for Oystercatchers
Osmond leaves Nabs for Oystercatchers
by Sara Kimberley
14 August 2014, 08:00AM
Zoe Osmond, the chief executive of Nabs, is leaving to join Oystercatchers as a partner.
What marketers need to know about the iPhone 6
What marketers need to know about the iPhone 6
by Fame Razak
13 August 2014, 12:20PM
With the launch of iPhone 6 believed to be just a month away, AnalogFolk's newly appointed chief technology officer, Fame Razak, explains what marketers need to know about the opportunities around the new device.
Fashion brands install high-tech mannequins to target shoppers' mobiles
Fashion brands install high-tech mannequins to target shoppers' mobiles
by Georgina Brazier
13 August 2014, 12:00PM
Fashion brands including House of Fraser, Jaeger & Hawes and Curtis yesterday (12 August) rolled out VMBeacon, a new technology to engage consumers. Marketing spoke to Adrian Coe, co-founder of Iconeme, to find out how it could revolutionise the shop...
Qatar Airways calls global ad pitch
Qatar Airways calls global ad pitch
by Kate Magee
14 August 2014, 08:00AM
Qatar Airways has kicked off a search for a global advertising agency to promote its strength in key regions around the world.
BBH promotes Munn to global chief executive
BBH promotes Munn to global chief executive
by Jeremy Lee
14 August 2014, 08:00AM
Bartle Bogle Hegarty has promoted its global chief operating officer, Neil Munn, to global chief executive.
TfL trialling Wi-Fi on buses
TfL trialling Wi-Fi on buses
by Staff
14 August 2014, 08:00AM
It's a good time to be in London - summer is here and there's even some welcome relief on the public transport system. Transport for London has launched its first free Wi-Fi trial on buses.
London Live to move closer to Evening Standard
London Live to move closer to Evening Standard
by Arif Durrani
14 August 2014, 08:00AM
The channel says a repositioning will boost viewing figures that had been held back by Barb's system.
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