Friday 15 August 2014

The Wall > Do Facebook likes still matter?

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Digital PM The Wall
It's a brave new media world - and we all live in it
Damian Collier
15 August 2014, 10:10AM

YouTube starsLast weekend, Summer in the City, the largest independent UK YouTube event took place at Alexandra Palace in north London. The event attracted more than 8,000 attendees from across the world in a celebration of all things YouTube. It featured live performances and appearances from some of YouTube's most well-known personalities including Zoella and Michael Stevens of Vsauce.

Do Facebook likes still matter?
Graham Day
15 August 2014, 9:52AM

Organic reach on Facebook is declining.FacebooklikePoster

It's been the discussion point for marketers using social media since the beginning of the year and by now you're probably familiar with the issue.

5 things I wish I'd known when becoming a creative
Loren Cook
15 August 2014, 8:57AM

WomanI love my job. I really do, but here's the but. I wish someone had told me a few key things to ease the rocky parts of my creative path...

1. Your babies are killed everyday

Programmatic is not a four letter word
Mark Connolly
15 August 2014, 8:25AM

Robot by littlelostrobot FlickrThe programmatic market continues to grow and shows no signs of slowing down. IAB research predicts that the share of ads bought through programmatic technologies is set to rise to 47% by the end of this year, reaching up to 60-75% of total digital display advertising by 2017.

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