Tuesday 26 August 2014

Campaign Daily Fix - Comparethemarket.com first to run Premium Video Ad on Facebook, Macmillan defends hijacking ice bucket challenge, Mr Kipling, Dave Trott, WPP, Save the Children

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Comparethemarket.com first UK brand to run Facebook Premium Video ads
by Maisie McCabe,
26 August 2014, 12:00PM
Comparethemarket.com first UK brand to run Facebook Premium Video ads
Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.
Macmillan defends hijacking ice bucket challenge
by Sara Kimberley,
26 August 2014, 08:07AM
Macmillan defends hijacking ice bucket challenge
Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.
Mr Kipling launches pink elephant TV campaign
by James Swift,
26 August 2014, 09:05AM
Mr Kipling launches pink elephant TV campaign
Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.
Dave Trott: The difference between looking and seeing
by Dave Trott,
26 August 2014, 09:00AM
Dave Trott: The difference between looking and seeing
When Andrew Bastawrous was a little boy, he was failing most of his classes at school.
WPP's UK revenue surges by 22% but strong pound hits pre-tax profits
by Maisie McCabe,
26 August 2014, 07:59AM
WPP's UK revenue surges by 22% but strong pound hits pre-tax profits
WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.
Save The Children seeks agency for 'digital transformation'
by Kate Magee,
26 August 2014, 08:53AM
Save The Children seeks agency for 'digital transformation'
Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.
Uncle Ben's launches YouTube cooking show
by James Swift,
26 August 2014, 08:19AM
Uncle Ben's launches YouTube cooking show
Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.
Game Of Thrones actress stars in online Karen Millen campaign
by James Swift,
26 August 2014, 11:00AM
Game Of Thrones actress stars in online Karen Millen campaign
Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.
Newsworks hires Jed Glanvill to oversee audience review
by Jeremy Lee,
26 August 2014, 09:00AM
Newsworks hires Jed Glanvill to oversee audience review
Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.
Promoted
Taking on the CityLive Challenge
21 August 2014, 09:00AM
Taking on the CityLive Challenge
Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.

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Latest Work

Mr Kipling "life is better with cake" by JWT London
26 August 2014, 08:13AM
Mr Kipling
Mr Kipling, the Premier Foods brand, suggests that life is better with cake in a new TV campaign. JWT London created the ad, in which a young boy shares a Mr Kipling cake with his imaginary pink elephant. It ends with the brand s "exceedingly good" s...
Ikea "the time travel experiment" by Forsman & Bodenfors
22 August 2014, 01:15PM
Ikea
The hypnotist Justin Tranz convinces Ikea shoppers that they are experiencing their future in a new online campaign for the furniture retailer. Forsman Bodenfors, the Stockholm agency behind last year s "the epic split" ad for Volvo Trucks, created...
Nike and Foot Locker "be the baddest" by Wieden & Kennedy Amsterdam
21 August 2014, 11:03AM
Nike and Foot Locker
Kevin Durant, the NBA player, stars in a campaign for Nike and Foot Locker that aims to motivate young basketball players in Europe. Wieden Kennedy Amsterdam created the spot, which will run in the UK, Spain, France and Italy from 28 August. It was...

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