Media AM - David Abraham, Campaign Viral Chart, Things we like, London Live, Instagram

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22nd August 2014

David Abraham attacks Malone and Murdoch in MacTaggart lecture David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture. Campaign Viral Chart: Football ads dominate Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart. David Abraham MacTaggart lecture: full text Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival. Things we like: Downton Abbey/WaterAid tie-up The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV's Downton Abbey sent social media into overdrive. Is local TV vanity over sanity? It's early days, but teething problems at London Live don't bode well for Jeremy Hunt's brainchild. By David Benady. Instagram appeals to brands with beefed-up ad analytics tools Instagram has rolled out three tools that will allow brands to monitor their performance on its fledgling ad network. Jones brings refreshing perspective to Hearst UK The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani. Advertisers and agencies get ready for The X Factor With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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